Social Media Marketing Executive

At Exito, we focus on creating bespoke solutions that focus on thought leadership, collaboration, re-education and building new business opportunities. Our conferences and summits reach global markets across the EMEA & APAC regions where we engage with various CXO's and Business

Leaders across industries in tech and non-tech spaces.

As a social media marketing professional, your role involves developing, implementing, tracking, and optimizing our social media campaigns across all relevant channels. You would also be required to deliver clear and concise content to keep our target audience engaged.

Responsibilities & Scope of Work

Content Planning & Execution

• Build and run monthly content calendars for the Exito corporate brand and event pages across LinkedIn, Instagram, X, and YouTube.
  
• Write platform-native copy (posts, carousels, captions, threads, short-form video scripts) for a C-suite B2B audience.
  
• Plan launch-week, countdown, live-event, and post-event content for each conference.
  
• Label every piece of content by its goal (delegate, sponsor, or brand) and write to that audience.
  

Event Promotion

• Promote speakers, agendas, and sessions in coordination with the conference production team.
  
• Run live coverage on event days, including real-time posts, stories, and highlights.
  
• Repurpose event recordings and speaker clips into short-form assets.
  

Community & Engagement

• Manage comments, DMs, and mentions within agreed response times.
  
• Grow followers and engagement on LinkedIn, the priority channel for our audience.
  
• Coordinate with speakers, sponsors, and partners on co-branded and tagged content.
  

Analytics & Reporting​

• Track reach, engagement, follower growth, click-through, and registration influence per platform.
  
• Maintain UTM tagging conventions so social traffic is attributable to analytics.
  
• Produce weekly and monthly performance reports with clear recommendations.
  

Research & Coordination

• Monitor competitor event pages and ads (including Meta Ad Library) for positioning and creative trends.
  
• Track trends in enterprise tech, BFSI, cybersecurity, and digital transformation for timely content.
  
• Brief the design team on visual requirements and review creatives before publishing.
  
• Support the paid-ads team with organic insights and audience learnings.
  

Must-Have

• 0–2 years of social media experience, preferably B2B, events, media, or tech.
  
• Strong written English suited to a senior professional audience.
  
• Hands-on experience with LinkedIn company page management.
  
• Working knowledge of native analytics (LinkedIn, Meta Business Suite) and Google Analytics.
  
• Understanding of UTM parameters and basic campaign tracking. ​
  

Good-to-Have

• Experience promoting conferences, webinars, or B2B events.
  
• Familiarity with scheduling tools (Buffer, Hootsuite, Meta Business Suite, or similar).
  
• Basic Canva skills for quick edits.
  
• Exposure to CRM tools (HubSpot, Zoho) or email marketing.
  
• Interest in enterprise technology and IT industry trends.