Social Media Marketer

Posted 5 Days Ago
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Nagpur, Mahārāshtra, IND
In-Office
Entry level
Artificial Intelligence • Edtech • Machine Learning • Analytics
The Role
Develop and execute social media strategies to increase brand awareness, engagement, and student enrollment. Create and manage content calendars, collaborate on visual content, engage with online communities, analyze performance metrics, prepare reports, and optimize paid social campaigns and budgets. Coordinate with internal teams to promote student success stories, events, and company news.
Summary Generated by Built In

Profile - Social Media Marketer


About us:

Fireblaze AI School is a part of Fireblaze Technologies which was started in April 2018 with a Vision to Up-Skill and Train in emerging technologies. Our innovative approach to education, combined with industry experts as instructors, ensures that our students are well-equipped to meet the demands of the ever-evolving technology landscape.

Key Responsibilities:

1. Strategy Development:
- Develop and implement a social media strategy to boost brand awareness and engagement.
- Identify target audiences and tailor content accordingly.

2. Content Creation and Management:
- Create, curate, and manage content across social media platforms.
- Develop a content calendar for consistent posting.
- Collaborate with the design team on visuals and videos.

3. Community Engagement:
- Monitor and respond to comments, messages, and reviews promptly.
- Foster community and engage with followers.

4. Analytics and Reporting:
- Track and analyse social media metrics to measure campaign effectiveness.
- Prepare reports with insights and recommendations.
- Adjust strategies based on data.

5. Campaign Management:
- Plan and execute social media advertising campaigns to support enrolment goals.
- Manage budgets and optimize ad spend for maximum ROI.

6. Collaboration and Communication:
- Align social media efforts with overall marketing strategies.
- Collaborate with other departments to highlight student success stories, events, and news.



Requirements
  • Proven experience as a social media marketer or similar role.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills.
  • Creative thinking and ability to generate innovative content ideas.
  • Proficiency in social media management tools and analytics platforms.
  • Strong organizational skills and attention to detail.


Benefits
  • Competitive salary
  • Paid time off
  • Professional development opportunities

Skills Required

  • Proven experience as a social media marketer or in a similar role
  • Strong understanding of social media platforms, trends, and best practices
  • Excellent written and verbal communication skills
  • Creative thinking and ability to generate innovative content ideas
  • Proficiency in social media management tools and analytics platforms
  • Strong organizational skills and attention to detail
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The Company
5 Employees
Year Founded: 2017

What We Do

Fireblaze AI School is an AI education institute founded in 2017 in Nagpur, India. It provides career-focused learning programs for students and professionals in Data Science, Artificial Intelligence, Machine Learning, Generative AI, data analytics, and full-stack development. The school offers classroom and live online instruction, project-based training, mentorship, workshops, and placement assistance through its career-oriented programs.

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