JOB SUMMARY
Team members in this role strategize and create comprehensive, cross-platform, high-quality social-media communications for Highmark Health social media channels across multiple brands and target audiences.. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, monitoring, and reporting/analytics. Consults with internal departments and programs to develop strategic plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies.
This role can be hybrid or remote - preferred location is Pittsburgh, PA. If you live within 50 miles of the office you will be onsite 3 days a week. T, W, TH.
JOB SUMMARY
Strategizes social-media plans and activities for Highmark health services -- including content strategy, content creation, content publishing and performance analysis on different social platforms -- to meet business objectives and customer needs. Develops innovative approaches to meet corporate goals, drive social engagement, brand affinity and customer loyalty.
Advises and collaborates with a wide range of internal and external clients, including program managers, subject matter experts, digital/marketing specialists, and community partners, on social-media. Meets regularly with clients and other stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes. Markets social media platforms and capabilities internally and externally. Represents social media team in stakeholder meetings, internal social media trainings, and other sessions.
Serves as a lead or editor of a social channel and owns responsibility for the social media management of a business unit or service line, managing daily content and interactions, while also contributing ideas and content across other social platforms. Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content. Sources (including taking yourself) and selects photos, videos, and other multimedia for social, filming and editing content, as necessary. Launches and tracks social campaigns and promotions. Ensures that all content adheres to business objectives, policies and brand standards.Manages social listening and monitoring of conversations with customers and other stakeholders in social channels. Responds to and tracks inquiries, including after business hours as needed, and collaborates with customer-service teams and other internal teams to address them.
Evolves Highmark Health’s social platforms, helping to prioritize and launch new channels
Benchmarks peers, competitors, and other high performers on social. Researches and reports on emerging social platforms and technologies as well as social, digital, and healthcare trends. Measures social activities, analyzes metrics and develops monthly reports for clients, peers and management.
Other duties as assigned.
EDUCATION
Required
Bachelor's Degree
Preferred
Master's Degree
EXPERIENCE
Required
3 years in marketing, corporate communications or social media
3 years of writing and editing
High degree of competency in social media
Preferred
Graphic design experience, including Canva or Photoshop
Experience with social media publishing and analytics platforms like Hootsuite, Emplifi, Sprout
Strong demonstration of strategic thinking and execution
Strong experience in video-based social media platforms (e.g., TikTok, Reels, Shorts)
Strong ability to execute storytelling effectively to relevant audiences
LICENSES or CERTIFICATIONS
Required
None
Preferred
None
SKILLS
Knowledge of social media platforms and digital marketing
Strategic-, creative- and critical-thinking skills
Research, interviewing, writing, editing and proofreading skills
Organizational and project management skills
Interpersonal, communication and client -management skills
Resourceful and detail oriented
Customer and client focused
Ability to multitask, prioritize and work under pressure in fast-paced environment
Ability to work independently but with strong process and team orientation
Ability to problem-solve and deal with urgent communication issues
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based or Remote
Physical work site required
Yes
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at [email protected]
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Skills Required
- Bachelor's degree
- Three years of experience in marketing, corporate communications, or social media
- Three years of writing and editing experience
- High degree of competency in social media
- Master's degree
- Graphic design experience, including Canva or Photoshop
- Experience with social media publishing and analytics platforms such as Hootsuite, Emplifi, or Sprout
- Strategic thinking and execution experience
- Experience with video-based social media platforms such as TikTok, Reels, or Shorts
- Ability to execute storytelling effectively for relevant audiences
Highmark Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Highmark Health and has not been reviewed or approved by Highmark Health.
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Healthcare Strength — Medical, prescription, dental, and vision coverage are emphasized alongside 100% coverage for preventive exams, with onsite pharmacy access and fitness center availability at major campuses.
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Retirement Support — An employer‑sponsored 401(k) with a company match is highlighted, with AHN materials illustrating a 100% match on the first 4% plus an additional 1% employer contribution as an example within the enterprise.
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Wellbeing & Lifestyle Benefits — Wellness programs include stress‑management classes, health coaching, incentives for healthy activities, team‑member discounts, and volunteer incentives, with paid volunteer time also noted in the overall package.
Highmark Health Insights
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
