The Role
As Social Media Manager, you'll shape Retool's online presence, manage social strategies on key platforms, create compelling content, and engage with the community to drive brand visibility and advocate support.
Summary Generated by Built In
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
WHY WE'RE LOOKING FOR YOU
You’re a strategic, creative force who lives and breathes digital culture. As our Social Media Manager, you'll shape how Retool shows up online—translating what we build into content that resonates with our audience of engineers and business builders.
This role goes beyond publishing content. You'll help establish Retool's voice in the enterprise AI app development era, build a community of advocates, and drive meaningful engagement on the platforms that matter most to our audience.
You'll also play a key role in evolving our brand voice—ensuring consistency while helping us stand out as a differentiated and trusted choice in a crowded AI tools landscape.
WHAT YOU'LL DO
- Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels
- Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand
- Create and manage content that highlights our product, customer use cases, and Retool's positioning
- Partner with Demand Gen and Brand to support and amplify campaigns on social, ensuring maximum reach at key launch moments
- Monitor and authentically engage with builders on Reddit and other forums, identifying opportunities to contribute value—not just broadcast
- Build and support our internal advocacy efforts, including empowering individual Retools on social channels and working with senior executives to build their organic following
- Collaborate cross-functionally with Content, Product Marketing, and DevRel to surface strong stories and content ideas ahead of the curve
- Develop and maintain a social listening strategy using Meltwater to track brand perception, competitive signals, and community sentiment
- Track and analyze performance across platforms and use data to continuously refine our approach, format mix, and posting cadence
THE SKILLSET YOU'LL BRING
- 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
- Proven experience building and scaling a YouTube and/or short-form video strategy, including content planning, production, and performance tracking
- Strong video creation skills: ability to concept, produce, and edit short-form content that is fast, genuine, and algorithm-aware—without over-producing it
- Experience developing and executing a Reddit strategy, with a real understanding of community norms, when to engage, and when to stay out of the way
- Excellent writing and editing skills with the ability to adapt tone across platforms and audiences
- Ability to translate complex technical concepts into compelling, accessible content without losing accuracy
- Proficiency in Figma for creating and customizing on-brand templates and product visuals
- Analytical mindset with experience using performance data to guide content decisions and posting strategy
- Comfortable operating with a lightweight approval process and moving quickly—especially for time-sensitive short-form content where publishing speed matters
- Strong organizational skills and ability to manage multiple priorities across platforms, campaigns, and stakeholders
- Collaborative approach with experience working cross-functionally with brand, product marketing, and developer relations teams
- An AI-first and AI-curious approach to everything you do
WHY JOIN US?
Your work will directly influence how we show up in the market at a genuinely exciting moment—as enterprise teams navigate AI-powered software development and look to Retool as the trusted choice.
We value thoughtful execution, creativity, and data-driven decision-making—and we'll give you the autonomy and support to do your best work.
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $128,600 – $186,900 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
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The Company
What We Do
Retool is a development platform for building business software. Users can visually design apps that interface with any database or API, and switch to code to customize how their apps look and work. With Retool, developers ship more apps and move their business forward—all in less time. Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex collaborate around custom-built Retool apps to solve internal workflows. We're just getting started and growing quickly—join us!
Why Work With Us
Retools are solution drivers—whether fixing a button misalignment or enabling customers to build with the newest AI technologies, we wear many hats and act like owners. Our small teams work on big problems, pushing hard and moving quickly to create outsized impact. We hold each other accountable and celebrate together when we get it right. Join us!
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