My Amazon Guy

Social Media Manager (DTC)

Posted Yesterday

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Hiring Remotely in Berkeley Lake, GA, USA

In-Office or Remote

Mid level

AdTech

The Role

Lead DTC social media strategy and execution to drive customer acquisition, retention, and revenue. Manage a social team, oversee content planning and publishing across major platforms, optimize paid and organic campaigns tied to KPIs (engagement, CTR, conversions, ROAS), ensure brand consistency and community engagement, coordinate assets (YouTube timestamps, WordPress content), and use project management tools to drive accountability and cross-functional alignment.

Summary Generated by Built In

This is a remote position.

We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.

This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.

Key Responsibilities

Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.
Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.
Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.
Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels.
Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.
Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.
Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.
Drive accountability and workflow efficiency using Asana or other project management tools.
Lead team syncs, strategic planning sessions, and cross-functional meetings as needed.

Requirements

3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.
Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
Strong creative and strategic thinking skills with a track record of delivering measurable growth.
Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.
Skilled in balancing multiple projects and deadlines while maintaining quality.
Excellent communication, problem-solving, and organizational skills.
Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.

Benefits

40 hours a week, 8 hours a day
Competitive salary base
Permanent WFH setup
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement

Skills Required

3+ years of leadership experience in social media management, preferably with DTC, agency, or high-growth brands
Expertise with Instagram, Facebook, LinkedIn, TikTok, and YouTube
Proven ability to deliver measurable growth via creative and strategic social campaigns
Demonstrated experience managing, mentoring, and leading a social media team
Solid understanding of paid and organic social media, campaign development, analytics, testing, and performance optimization tied to business outcomes
Excellent communication, problem-solving, organizational skills, and ability to balance multiple projects and deadlines
Familiarity with WordPress content workflows and delivering YouTube timestamps and creative assets
Experience using Asana or comparable project management tools to drive workflow and accountability

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The Company

HQ: Berkeley Lake, GA

312 Employees

Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.