Overview
The Social Media Manager (Organic Social & Influencer Marketing) will support the development and execution of integrated social and creator marketing strategies that drive brand awareness, engagement, and conversion for Chewy Vet Care. This role manages day-to-day social programming, influencer partnerships, and campaign execution while collaborating cross-functionally to deliver full-funnel marketing initiatives and measurable business impact.
Key Responsibilities
- Support the development and execution of organic social and influencer marketing strategies that drive awareness, engagement, and conversion for Chewy Vet Care.
- Manage and maintain the brand social content calendar, translating campaign priorities and business objectives into platform-native content plans and creative briefs.
- Develop and execute influencer marketing programs alongside our influencer agency, including identifying, vetting, and managing relationships with creators across platforms such as Instagram, TikTok, and YouTube.
- Partner with creators and internal creative teams to produce authentic, engaging social content, including evergreen storytelling, campaign-based content, and real-time social moments.
- Collaborate cross-functionally with Performance Marketing, Marketing Analytics, Creative, PR, and Community Management teams to support integrated campaigns and ensure alignment across channels.
- Work closely with Chewy's in-house veterinary experts to inform customer-first campaigns that build pet health awareness for both consumer and B2B audiences.
- Monitor and analyze organic social and influencer performance, identifying trends, insights, and optimization opportunities to improve campaign effectiveness.
- Contribute to campaign reporting and measurement, partnering with analytics teams to deliver actionable insights and connect social performance to broader marketing impact.
- Stay current on social media trends, platform updates, and creator marketing best practices, recommending new opportunities and technologies to evolve social and influencer programs.
What You'll Need:
- Bachelor's degree in marketing, advertising or related field required.
- 5 years working in a social or influencer marketing role
- Experience in strategic brainstorming, campaign development, creative brief development.
- Proven aptitude for quick creative thinking with acute attention to detail within tight deadlines.
- Ability to work on multiple projects simultaneously.
- Ability to adapt to new strategies, processes, and innovation with a positive attitude in driving adoption as well as a continuous improvement mindset with structured problem-solving skills.
- Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)
The base salary range for this role is $78,500 - $130,000.00.
- The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
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What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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