We are seeking a creative and detail-oriented Social Media Manager to take ownership of 1–2 of Crumbl’s social media platforms. This role is responsible for planning and executing engaging, on-brand content that supports overall marketing objectives. Working under the guidance of a senior manager, the Social Media Manager will develop and maintain a content calendar, ideate innovative, on-trend content concepts, and produce high-quality assets including videos, graphics, and written copy. The ideal candidate is both strategic and hands-on—capable of turning ideas into compelling posts while ensuring consistency, performance, and growth across assigned channels. Social media is a huge part of Crumbl’s marketing and brand strategy, which makes this a high-impact role in driving brand awareness and affinity.
Responsibilities
Own and manage 1–2 assigned social media platforms end-to-end
Develop and maintain a robust content calendar with daily posts aligned with brand strategy
Collaborate with leadership to align content with broader marketing campaigns and goals
Brainstorm and pitch creative content concepts tailored to each platform
Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables
Write engaging captions and post copy that reflect brand voice and tone
Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month
Monitor platform and cultural trends and adapt content strategies to stay relevant
Ensure consistency in messaging, branding, and visual identity
Optimize content based on performance data and platform best practices
Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications
Stay up to date on social media tools, trends, and emerging platforms
Support testing of new content formats, ideas, and growth strategies
Qualifications
2–4 years of experience managing social media accounts for a brand, agency, or creator. Experience in a food or consumer brand is a plus
Proven ability to develop and execute content strategies across platforms (e.g., Instagram feed, reels, stories, broadcast channels; TikTok, Facebook)
Strong content creation skills, including necessary video editing and graphic design and proficiency using necessary tools to create content (i.e. CapCut, Canva). Portfolio or work samples are a strong plus
Proficiency with social media tools (e.g., scheduling platforms, analytics dashboards)
Excellent copywriting skills with a clear understanding of brand voice and tone
Experience building and managing content calendars
Deep knowledge of current social media trends, formats, and best practices
Ability to analyze performance metrics and translate insights into actionable improvements
Strong organizational and time management skills with the ability to meet deadlines, and extreme attention to detail
Creative thinker with a proactive approach to ideation and problem-solving
Comfortable working both independently and collaboratively within a team
Comfortable in a fast-paced, quick changing environment is a must
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
Skills Required
- 2-4 years of experience managing social media accounts for a brand, agency, or creator
- Proven ability to develop and execute content strategies across platforms
- Strong content creation skills including video editing and graphic design
- Excellent copywriting skills with understanding of brand voice and tone
- Bachelor's degree in Marketing, Communications, or a related field
What We Do
Bringing friends and family together over the best desserts in the world! Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing dessert company in the nation with nearly 1,100 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people. Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, Canada, and Puerto Rico. All of our franchises are owned and operated by independent members of the local community. Crumbl’s 275+ unique dessert flavors rotate weekly and are served in our famous pink box! #CrumblCookies #TasteWeekly
