Social Media Manager

Reposted 6 Days Ago
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Singapore, SGP
In-Office
Senior level
Fintech • Payments • Financial Services
The Role
The Social Media Manager will execute strategies across various platforms, manage content and community, optimize performance, and ensure compliance in financial services. The role requires 5+ years of experience in social media management, particularly in B2C or financial services.
Summary Generated by Built In

Job Title

Social Media Manager

Job Description

We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are seeking a Social Media Manager to build brand presence and community engagement across social platforms, driving awareness, consideration, and customer connection through compelling social-first content. 

Key Responsibilities: 

  • Execute social media strategy across key platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube) 

  • Lead social content creation and community management 

  • Manage social media calendar and coordinate with content, campaign, and brand teams 

  • Drive social-first campaigns that build awareness and engagement with target audiences 

  • Monitor social conversations, respond to comments, and build community relationships 

  • Track social performance metrics and optimize content strategy based on insights 

  • Manage influencer relationships and social partnerships 

  • Ensure social content complies with financial services regulations 

  • Stay current with platform changes, trends, and best practices 

Requirements: 

  • 5+ years social media management experience, preferably in B2C or financial services 

  • Deep understanding of platform algorithms, content formats, and best practices across major social platforms 

  • Demonstrated creative storytelling ability with proven understanding of what drives social engagement 

  • Advanced experience with social media management and analytics tools 

  • Knowledge of paid social media strategy and social advertising across platforms 

  • Understanding of compliance and regulatory requirements for financial services social content 

  • Strong data-driven approach with ability to translate insights into action 

  • Crisis management experience and proven ability to handle sensitive situations 

  • Proficiency in community management and engagement tactics 

  • Knowledge of influencer relationships and partnership strategies 

  • Ability to develop and execute social-first campaign strategies 

  • Strong organizational skills and ability to manage multiple campaigns simultaneously 

Number of openings

1

Skills Required

  • 5+ years social media management experience
  • Deep understanding of platform algorithms and content formats
  • Demonstrated creative storytelling ability
  • Advanced experience with social media management and analytics tools
  • Knowledge of paid social media strategy and advertising
  • Understanding of compliance and regulatory requirements
  • Strong data-driven approach
  • Crisis management experience
  • Proficiency in community management
  • Knowledge of influencer relationships and strategies
  • Ability to develop social-first campaign strategies
  • Strong organizational skills
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The Company
HQ: London
2,748 Employees

What We Do

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities. Today, we’re a global fintech company incorporating the IG, tasty, IG Prime, Spectrum and DailyFX brands, with a presence in 18 countries across five continents – Europe, North America, Africa, Asia-Pacific and the Middle East. We’re an organisation of positive problem-solvers, united and inspired by our purpose, which is to power the pursuit of financial freedom for the ambitious. Our award-winning products and platforms empower go-getters the world over to unlock opportunities around the clock, giving them access to over 19,000 financial markets. Today, more than 400,000 clients call IG Group home. IG Group Holdings plc is an established member of the FTSE 250 and holds a long-term investment grade credit rating of BBB- with a stable outlook from Fitch Ratings

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