Social Media Manager

JOB TITLE: 
Social Media Manager 

DEPARTMENT: 
Digital Marketing 

REPORTS TO: 
Regional Head – Social Media, BurdaLuxury 
 

JOB SUMMARY: 

BurdaLuxury Hong Kong is searching for an enthusiastic individual with a talent and passion for
social media to create an attractive presence for Lifestyle Asia Hong Kong and Prestige Hong Kong. The role includes producing best-in-class social media strategies that deliver outstanding results, grow the social media accounts and work effectively within the parameters of the social media process. 
 
A strong background in writing, editing, attention to detail, leadership, excellent time-management skills and an understanding of lifestyle and luxury brands are all essential.  

• Own and set social media content strategy for assigned brands, with accountability for performance, growth, and brand alignment 

• Lead cross-platform social planning, defining content direction, priorities, and calendars in line with editorial, marketing, and events 

• Oversee day-to-day management of brand social channels across Instagram, Facebook, YouTube, and secondary platforms 

• Analyse, report, and act on social performance insights to continuously optimise content and results 

• Act as the key social lead across editorial, marketing, and events teams, guiding execution and alignment 

• Direct and oversee event-related social coverage, including live updates and post-event storytelling 

• Set standards for social copy, formats, templates, and short-form video, remaining hands-on where needed 

• Stay ahead of platform trends, competitor activity, and new tools to drive experimentation and improvement 

• Oversee community engagement approach and occasional on-camera participation for content creation 

QUALIFICATIONS: 

• At least 3+ years of experience in social media management 

• Preferably a relevant educational background in Marketing, Digital Marketing and Communications 

• Experienced in social media strategies, content planning, content ideation, performance analysis on key platforms Instagram, Facebook, LinkedIn, TikTok, etc.– budgeting is a plus 

• A passion for writing engaging and creative social media content 

• An understanding of our brands competitor landscape and peer social media communities 

• Experience using social analytics and content creation tools (Hootsuite, Emplifi, Brandwatch, etc.) 

• Great time management, attention to detail, multi-tasking skills and excellent project management skills to drive a collaborative work process 

• Results-driven mindset and confidence in presentation skills 

• Native-level English fluency essential 

• Awareness of trends, news and what’s buzzworthy 

• Excellent writing and copy-editing skills, as well as a creative tone-of-voice that captures the voice of the brand and engages the audience 

• Confidence to work independently and productively as a member of a collaborative team 

• Full of passion, energy and enthusiasm and eager to work in a fast-paced environment 

• Immediate availability will be an advantage 

About us  

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Thailand, India, Malaysia, Singapore, and Hong Kong. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.