What You'll Do:
- Manage Pigment’s organic social media channels, with a primary focus on LinkedIn
- Develop and execute an engaging content plan across multiple formats that amplifies Pigment’s brand narrative, thought leadership, product innovation, and company culture
- Collaborate with cross-functional teams including design, product, and comms to create campaign moments around product launches, funding milestones, or major partnerships.
- Support Pigment’s executives in building their online presence, crafting posts and ideas that position them as trusted thought leaders
- Find creative ways to build community and spark conversation, including running and evolving Pigment’s employee advocacy campaign, and engaging customers, prospects and partners
- Engage with external voices in our ecosystem to expand Pigment’s reach and influence.
- Monitor social and industry trends, competitor activity, and relevant news to identify timely opportunities for engagement
- Stay ahead of social and industry trends, experimenting with new formats and storytelling techniques
- Experiment with new formats and storytelling techniques, as well as AI tools to enhance content creation, analytics, and personalization, to keep Pigment’s social presence fresh, relevant and distinctive
- Track, analyze, and report on key performance metrics, using those insights to improve future content and strategy
- While LinkedIn will be your primary channel, you’ll explore new opportunities on emerging platforms where Pigment’s audiences are active
Who You Are:
- You want to join a passionate, collaborative team that believes storytelling and data can change how businesses make decisions and you want to play a key role in sharing that vision with the world.
- You combine strategic thinking with creative instinct. You understand the nuance of brand voice, the pace of social culture and how LinkedIn fits into the B2B buyer journey.
- You’re passionate about building strong communities and using social media to inspire brand love and advocacy
- You’re fluent in both data and storytelling. You know how to translate analytics into scroll-stopping, social-first ideas that resonate and can adapt messaging for different audiences.
- You’re confident using design and video editing tools to create content that’s visually appealing and on brand
- You stay curious about social trends, formats, tools and algorithms, use data to refine your approach, love finding new ways to make content stand out
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What We Do
In a world moving at an incredibly fast pace, businesses have grown accustomed to change. Transforming their business model, pivoting their strategy, rethinking their go-to-market, the list goes on. To enable these changes, they have also had to rethink the way they work. Breaking down silos isn’t a best practice anymore. It’s a given. And yet, when it comes to planning, little has changed. In fact, planning tools work the exact opposite way, reinforcing data and people silos, and preventing teams from working together toward their common goals. As a result, planning is usually seen as a dreadful process. But the truth is, planning drives strategy. It’s high time we serve it with the right tools. Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth. At Pigment we believe that: ✅ Real-time data informs better outcomes. Trim your sail, and make the best use of current winds. ✅ Reporting should be accurate, quick, and insightful. ✅ Planning should be simple, smooth, and delightful. ✅ Less time should be spent on data crunching, more time on bringing insights to the business. ✅ Collaboration should be at the heart of any planning process, so your organization works as one. Book your demo today ? https://www.gopigment.com/contact We’re hiring! Check out our offers: https://jobs.lever.co/pigment
