Sonar

Social Media Manager

Posted 5 Days Ago

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Austin, TX

Hybrid

Mid level

Cloud • Information Technology • Security • Software

Sonar is committed to enabling developers and organizations to build better code for better software.

The Role

The Social Media Manager will build and manage Sonar's online brand, execute a digital brand strategy, monitor brand reputation, and collaborate across teams for engaging content and brand awareness.

Summary Generated by Built In

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

As a Social Media Manager at Sonar, you will play a pivotal role in building and managing Sonar's online brand, globally. This role involves managing social media platforms and employee/er branding in coordination with our communications, creative, field, web, customer marketing, community, and developer relations teams. You will play a key role in managing and enhancing our third party listings (e.g. ensuring Sonar profiles are up to date) and you will also drive internal employee engagement to help promote and build the Sonar brand.

In this role, you will develop and execute a comprehensive digital brand strategy aligned with overall company objectives, creating engaging content while shaping and protecting our broader online brand reputation. You will set, monitor, and report on KPIs to measure awareness, sentiment, and engagement, including competitive benchmarking and digital brand performance tracking against industry peers.

This is a highly collaborative role perfect for a strategic thinker who is passionate about developers, technology, and building a world-class brand.

What You Will Do Daily:

Social Media Management: Manage day-to-day social media activities, including copy and content production, recommending improvements, and managing responses to inbound comments.
Brand Reputation: Monitor and manage Sonar’s online reputation to ensure consistent voice, including social listening and crisis communication efforts. Support with developing and continually refining the brand strategy (i.e. mission, values, positioning, unique value proposition).
Market Research & Insights: Conduct in-depth market research, competitive analysis, and audience segmentation to identify industry trends, customer needs, and market opportunities. Leverage these insights to inform brand development and marketing strategies.
Content Strategy & Storytelling: Collaborate with communications, content marketing, and product marketing teams to develop a compelling content strategy that articulates Sonar's value proposition through engaging stories, thought leadership, case studies, whitepapers, blogs, and other high-value assets.
Integrated Campaign Management: Partner with demand generation, product marketing, sales, and PR teams to plan, execute, and measure integrated brand awareness and demand generation campaigns across various channels.
Brand Performance & Analytics: Define, monitor, and analyze key brand performance metrics (e.g., brand awareness, reputation, sentiment, engagement) and use data-driven insights to optimize strategies and tactics.
Cross-Functional Collaboration: Partner with internal teams including product management, engineering, sales, services, and other internal stakeholders to ensure a cohesive and consistent brand voice and message.
Technical Communication: Possess a deep technical understanding and passion for software products and the underlying technology, enabling authentic engagement in technical discussions with developers and the creation of developer-focused content.

The Experience You Will Need:

7+ years of experience working with B2B brands in the technology industry
Deep understanding of major social media platforms, their algorithms, and analytics tools (i.e. LinkedIn, X, Instagram, YouTube, BlueSky, Discord, etc)
AI-first mentality to drafting and editing content; strong writing and editing skills
Understanding of today’s LLM-first search results and the impact they have on Brand
Talented in building and managing relationships
Strong communication and listening skills
Autonomous and capable of making informed decisions
Team player, able to give and receive feedback and share knowledge
Can-do attitude: challenges the status quo, leads, and contributes to key improvements
Ability to support context-switching and manage multiple tasks effectively
Demonstrated adaptability based on evolving market trends

Why You Will Love It Here:

Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
As the leader in our field, our products and services are as strong as our internal team members.
We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar:

Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Global workforce with employees in 20+ countries representing 35+ unique nationalities.
We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.

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The Company

HQ: Geneva

597 Employees

Year Founded: 2008

What We Do

Software-driven digital innovation is essential for competing in today's market, and the foundation of this innovation is code. However, there are widespread cracks in this foundation – lines of bad, insecure, and poorly written code – that manifests into tech debt, security incidents, and availability issues. With Sonar, developers and organizations are empowered to create quality, secure code confidently, whether written by humans or generated with AI.

The Sonar solution, SonarQube, helps prevent code quality and security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it—your internal team or genAI—resulting in more secure, reliable, and maintainable software.

At Sonar, we are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do.

Rooted in the open-source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Annecy, France; Bochum, Germany, London, England; and Singapore. The company is rapidly growing with over 600 employees!

Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, all while maintaining a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.