Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
You will:
- Community Management - Manage all facets of Waymo’s online community engagement, including proactive monitoring, customer advocacy, alerts, and (in partnership with agency, PR) swift, professional crisis response.
- Content Planning - Own the day-to-day content calendar and plan for Waymo’s social media channels, including creative concepting, copywriting, visual assets, and production, ensuring content aligns with Waymo’s brand expression on social media platforms.
- Social Strategy - Contribute to the overall social media strategy by providing expert insight into platform specific strategies, creative performance, and capitalize on trending moments in the cultural landscape.
- Accountable - Own performance tracking, optimization, reporting, and analytics for all social content and campaigns, providing data-driven insights and recommendations to internal stakeholders and senior leadership.
You have:
- BA/BS degree or equivalent practical experience.
- 8+ years of experience as a social media manager, content strategist, or similar role, preferably in-house for a major technology or consumer brand.
- Expert-level knowledge of major social media platforms (Instagram, LinkedIn, TikTok, Threads, YouTube, X) and their respective content strategies, metrics, and best practices.
- Exceptional writing and editorial skills with a strong portfolio of impactful social media content and demonstrates ability to manage and deliver complex, high-visibility projects from concept to completion.
- Proven ability to manage resources (vendors/contractors) to scale community management and ensure 24/7 coverage and swift escalation when needed.
- Advanced proficiency with social listening, content management, and analytics tools (e.g., Sprinklr, Sprout Social, Google Analytics etc).
We prefer:
Experience in the autonomous vehicles, technology or automotive industry.
Demonstrated success in managing social media platforms during a crisis or high visibility scenario.
Experience and/or understanding of social customer care and the rapid, empathetic resolution of public and private customer support inquiries across social channels.
Experience managing budgets for social media content and/or paid promotion.
Travel Requirements:
- Limited travel required
- Team off-site (2x a year)
- Production/Shoots as needed
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Top Skills
What We Do
Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to move around. With the Waymo Driver, we can improve the world’s mobility while saving thousands of lives.
Waymo reaches out to candidates from official channels only (e.g. directly from @waymo.com email addresses, or through our recruiters or sourcers who are noted as such on LinkedIn). We do not contact candidates about career opportunities through instant messaging apps like Telegram, email addresses from domains other than waymo.com (such as Gmail addresses), direct messages on Twitter, Facebook, and Instagram, or text messages. Visit waymo.com to check out our official job listings.
