Social Media Manager

The Social Media Manager will lead Med-IQ’s digital presence with expertise and creativity. The Social Media Manager will have knowledge on social media platforms (current and future platforms), stay ahead of trends, understand their evolving technological capabilities, and leverage them to engage our audiences effectively. Collaborating closely with cross-functional teams, you will create and distribute compelling, on-brand content that drives engagement and amplifies our message.

The role consists of responsibilities associated with managing, reporting on, and expanding Med-IQ’s social media presence on platforms such as LinkedIn, X, Instagram, YouTube, Facebook, TikTok, and BlueSky. This includes the creation of videos, short posts, and long-form copy to be used on our social media feeds and the Med-IQ blog, the distribution of social media-based content, and interaction with comments and other follower feedback. Reporting consists of tracking of key metrics via each platform, Google Analytics, Adobe Analytics, Sprout Social, and Act-On. This position will work with multiple stakeholders throughout Med-IQ. The position will also include the occasional audience development marketing management responsibilities for assigned educational activities.

Essential Duties & Responsibilities

• Manage all of Med-IQ’s social media accounts with a goal to grow followers, engagement, and leads.

• Monitor social media platforms for emerging trends, technological advancements, best practice, and shifts in audience behavior to inform strategy.

• Conduct regular analysis of competitors' social media activities to identify opportunities and refine our approach.

• Collaborate with cross-functional teams—including marketing, design, and content—to develop and execute engaging, on-brand content for social media campaigns.

• Contribute to content marketing initiatives by repurposing, sourcing, and creating social media content across various channels to maximize reach and impact.

• Plan, create, and manage the posting schedule for all social media accounts, ensuring alignment with overall goals.

• Use analytics tools to measure the performance of social media initiatives and provide actionable insights to enhance future campaigns.

• Partner with the Marketing team to execute paid and organic social campaigns.

• Design online marketing materials including HTML emails, online advertisements, videos, webpages, and more.

• Maintain and follow predetermined marketing policies and procedures to ensure compliance with industry standards; work with various departments to develop new policies/procedures as needed.

• Executing a marketing plan, making education available on social channels, managing the assigned budget, and tracking and reporting on key participation metrics for audience development marketing management.

• Manage other assigned activities, as needed.

Education, Requirements & Competencies

• Bachelor’s degree in marketing, or related field.

• 4+ years’ experience in social media management, marketing, communication, or related field.

• Knowledgeable in current social media and content marketing strategies.

• Excellent writing and communication skills.

• Highly organized with careful attention to detail.

• Proficient in Microsoft Office.

• Working knowledge of video and design editing tools, plus social media publishing platforms is needed. InDesign, PowerPoint Illustrator, Photoshop, and HTML would be an added-plus.

• Ability to work with multiple departments and communicate effectively with everyone on deadlines, project needs, and suggested changes.

• Ability to see a task through from start to finish.

• Ability to handle multiple tasks in a busy setting.

The base salary range for this role is $59,000 - $80,000. Individual compensation packages are based on a variety of factors that are unique to each candidate including geographic location, skill set, experience, qualifications and education.

If you're a caring and customer focused individual who enjoys working with passionate team members, Coverys is the right company for you!