Social Media Manager

Posted 18 Days Ago
Be an Early Applicant
New York, NY
75K-85K Annually
3-5 Years Experience
Fitness • Healthtech
The Role
Develop and execute social media strategy, create engaging content, monitor brand mentions, collaborate with internal teams, and track campaign performance for a fitness brand. Minimum 4 years of social media experience required.
Summary Generated by Built In

Company Description

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

Job Description

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned. 

  • Develop and execute a comprehensive social media strategy, inclusive of channel roles and messaging pillars, that aligns with brand marketing objectives
  • Plan and schedule organic content calendars, ensuring timely delivery of engaging and culturally relevant messaging
  • Conduct regular social competitive analysis and stay up to date of the latest platforms, trends, tools, and best practices
  • Create compelling, high-quality, and shareable content that align with content strategy, collaborating with internal and external teams
  • Implement strategies to increase audience engagement and reach on social media platforms
  • Monitor brand mentions & comments, responding in a timely and professional manner
  • Support Senior Manager of Public Relations to develop and execute influencer programs that aligns with marketing goals
  • Leverage in-platform and outside platform analytic tools to track campaign performance, identify trends, and provide insights for continuous improvement

Qualifications

  • Minimum 4 years of social media-specific experience on either agency or client side
  • Proficient in video content creation
  • Exceptional interpersonal, networking, and verbal and written communication skills
  • Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment
  • Personally active within and passionate about social media
  • Personal passion for fitness and/or the SoulCycle brand. This position reports directly to the Senior Manager of PR.

Pay Transparency: Min $75K - Max $85K

#LI-SC

Additional Information

For additional Information visit our Career Site: https://www.soul-cycle.com/careers/

The Company
New York, NY
200 Employees
Hybrid Workplace
Year Founded: 2019

What We Do

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media.

Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment.

Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more.

In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results.

At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us.

To learn more please visit, https://careers.equinox.com

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