Job Advert
Job Title: Social Media Manager
Job Type: On-site, Full-time
Reporting Line: Branding and Marketing Lead
Department: Marketing and Communications
Location: Abuja, Nigeria
Company Overview
Our client is a newly established Nigerian franchise of an established international consumer electronics and home appliances brand, known for making quality technology affordable. The company is launching in Abuja, with plans to expand across Nigeria and West Africa.
Role Overview
The Social Media Manager will own the company's social presence from day one, introducing a new electronics and appliances brand to Nigerian audiences, building an engaged community and turning attention into enquiries and sales across its retail and partner channels. This role is also expected to create, publish, respond and report.
Key Responsibilities
Channel Launch and Content Strategy
Set up and launch the company's channels (Instagram, TikTok, X, LinkedIn, Facebook, YouTube, WhatsApp Business) in line with franchisor brand standards
Build and run a monthly content calendar covering pre-launch teasers, grand opening, product launches, seasonal peaks (festive season, Black Friday, back-to-school) and always-on content
Adapt the franchisor's global assets into content that speaks to Nigerian homes, budgets and lifestyles
Content Creation
Create product-led content: unboxings, demos, feature explainers, side-by-side comparisons, and how-to and care tips across the product range
Shoot, edit and publish short-form video, photos and graphics; brief freelancers when needed
Provide live coverage of launch events, in-store activations and dealer events
Community and Customer Engagement
Answer product, pricing, availability and warranty questions across comments and DMs
Handle complaints with care and route after-sales issues to the right team
Recruit and manage tech, lifestyle and home creators for reviews and launch campaigns within agreed budgets
Paid Social and Performance
Run and optimise paid social with the Branding and Marketing Lead, driving traffic to stores, retail partners and WhatsApp sales
Track reach, engagement, follower growth, leads, conversions and cost per lead; report weekly
Monitor competitor brands, pricing conversations and trends in Nigeria's electronics and appliances market
Education, Qualification and Experience
Essential Requirements
5+ years managing brand social media accounts in Nigeria
Portfolio of product content with measurable results
Hands-on with CapCut, Canva or Adobe Express and scheduling tools (Meta Business Suite, Later, Buffer)
Working knowledge of Meta and TikTok Ads Manager
Can explain product features and specs in plain, engaging language
Sharp understanding of Nigerian internet culture; excellent written English
Self-starter who is hard-working, comfortable with start-up pace and willing to wear multiple hats
Based in Abuja and available full-time and exclusively
Strongly Preferred
Consumer electronics, home appliances, telecoms, retail or FMCG brand experience
Experience launching a new brand or product line
Video production and graphic design skills
Established network of Nigerian tech and lifestyle creators
Pidgin, Yoruba, Igbo or Hausa
Bachelor's degree in Marketing, Mass Communication or related field
Skills Required
- 5+ years managing brand social media accounts in Nigeria
- Portfolio of product content with measurable results
- Hands-on experience with CapCut, Canva, or Adobe Express
- Experience with scheduling tools such as Meta Business Suite, Later, or Buffer
- Working knowledge of Meta Ads Manager and TikTok Ads Manager
- Ability to explain product features and specifications in plain, engaging language
- Strong understanding of Nigerian internet culture
- Excellent written English
- Self-starter, hardworking, comfortable with startup pace, and willing to perform multiple functions
- Based in Abuja and available full-time and exclusively
- Consumer electronics, home appliances, telecoms, retail, or FMCG brand experience
- Experience launching a new brand or product line
- Video production and graphic design skills
- Established network of Nigerian technology and lifestyle creators
- Pidgin, Yoruba, Igbo, or Hausa language skills
- Bachelor’s degree in Marketing, Mass Communication, or a related field
What We Do
DesignThink Advisory is a consultancy that helps startups in emerging markets, particularly in Africa and beyond, build resilient and compliant teams. They specialize in talent acquisition, HR policy design, and ongoing people management, using a human-centered, people-focused creative approach to help founders hire, pay, and retain the talent necessary for strategic growth and success.
