The Role
Manages Hemmings’ social media channels, including publishing, content planning, community engagement, video distribution, campaigns, and YouTube growth. Creates platform-specific copy and basic graphics, identifies trends, collaborates across marketing and editorial teams, and tracks performance. Uses analytics to optimize reach, engagement, traffic, and conversions while preparing regular reports and recommendations.
Summary Generated by Built In
Job Summary & Responsibilities
- Channel Ownership: Manage Hemmings’ social media channels across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube, including day-to-day publishing, scheduling, monitoring, and optimization.
- Content Strategy & Planning: Own the social content calendar and develop a consistent publishing cadence designed to grow reach, engagement, followers, video consumption, and traffic.
- Content Creation: Write compelling, platform-specific social copy and create social-first content supporting Hemmings Auctions, Marketplace listings, Hemmings Motor Club, editorial, video, podcasts, events, promotions, partnerships, and sweepstakes.
- Community Management: Monitor comments, messages, mentions, and community conversations; engage with followers in the Hemmings brand voice and escalate customer service or sensitive issues when appropriate.
- Social-First Video: Work closely with the Video team to develop and distribute short-form content across Instagram Reels, TikTok, Facebook, and YouTube Shorts while identifying opportunities to repurpose Hemmings’ existing video library.
- YouTube Management: Support YouTube publishing and channel growth, including titles, descriptions, thumbnails, Shorts, community posts, and promotion of long-form Hemmings video and podcast content.
- Marketplace & Campaign Support: Execute social campaigns supporting priority auctions and vehicle listings, product launches, membership initiatives, editorial features, events, partnerships, and other major Hemmings marketing initiatives.
- Trend Identification: Stay current on automotive conversations, social trends, emerging content formats, platform changes, and cultural moments, identifying relevant opportunities for Hemmings to participate and engage.
- Creative Development: Create simple social graphics and adapt existing creative using approved design tools while coordinating with internal designers, photographers, and video editors on larger creative needs.
- Cross-Functional Collaboration: Partner with Marketing, Editorial, Marketplace, Video, Membership, Events, and Partnerships teams to source content and coordinate integrated campaign schedules.
- Analytics & Optimization: Track performance across reach, engagement, follower growth, video performance, referral traffic, and conversions where applicable, using insights to continuously improve content and channel strategy.
- Reporting: Prepare weekly performance summaries and monthly social media reports highlighting results, trends, learnings, and actionable recommendations.
- 5+ years of experience in social media management, digital marketing, content marketing, or community management.
- Demonstrated experience managing social channels for a brand, publisher, media company, marketplace, or enthusiast-focused organization.
- Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, and X, including platform-specific formats, algorithms, trends, and best practices.
- Excellent writing, editing, and storytelling skills with the ability to adapt voice and content for different platforms.
- Strong understanding of short-form video and the content formats that drive engagement across Reels, TikTok, and YouTube Shorts.
- Experience creating basic social graphics and content using Canva, Figma, Adobe Suite, or similar tools.
- Experience with social scheduling, publishing, analytics, and reporting platforms.
- Strong analytical skills and the ability to translate performance data into actionable content recommendations.
- Excellent organizational and project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Ability to work quickly and identify timely content opportunities in a fast-moving environment.
- Strong judgment and professionalism when representing a brand publicly and managing community conversations.
- Knowledge of and enthusiasm for classic, collector, enthusiast, and performance vehicles strongly preferred.
- Experience within automotive, enthusiast media, publishing, ecommerce, or a digital marketplace is a plus.
Skills Required
- 5+ years of experience in social media management, digital marketing, content marketing, or community management
- Experience managing social channels for a brand, publisher, media company, marketplace, or enthusiast-focused organization
- Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, and X
- Excellent writing, editing, and storytelling skills
- Strong understanding of short-form video formats for Reels, TikTok, and YouTube Shorts
- Experience creating basic social graphics and content using Canva, Figma, Adobe Suite, or similar tools
- Experience with social scheduling, publishing, analytics, and reporting platforms
- Strong analytical skills and ability to translate performance data into content recommendations
- Excellent organizational and project management skills
- Ability to work quickly and identify timely content opportunities
- Strong judgment and professionalism when representing a brand publicly
- Knowledge of and enthusiasm for classic, collector, enthusiast, and performance vehicles
- Experience in automotive, enthusiast media, publishing, ecommerce, or digital marketplaces
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The Company
What We Do
The Business Journals are the leading source of local business news, data and networking in the United States. Follow us on social media and sign up for the Weekly Edition, Afternoon and Morning Editions, and breaking news alerts for all the latest news, business intelligence, awards and events you need to succeed in business. Start now by following The Business Journals on LinkedIn. Through print, online and face-to-face events, The Business Journals offers leaders the best avenue for making connections and the opportunity to gain a competitive edge locally, regionally and nationally. TBJ is the premier media-solutions platform for companies that target business decision-makers. The Business Journals reach more than 10 million readers and provides them with in-depth coverage of local business communities. The loyalty of these readers is a testament to TBJ's commitment to top-quality journalism and involvement in the business community. Bizjournals.com is the online media division of American City Business Journals, the nation’s largest publisher of metropolitan business news, operating in 45 major cities nationwide. In addition, American City operates BizEquity. This online business valuation platform helps financial professionals create more valuable relationships with business owners.
