The Role
Develop and execute global partner marketing strategies for AI CERTs, including certification launches, marketing development funds, sponsorships, campaigns, and co-branded resources. Manage the joint value proposition with authorized training partners, promote digital partner offerings across owned channels, track campaign ROI, and collaborate cross-functionally on marketing collateral and enablement. The role requires marketing program leadership, partner/channel marketing expertise, data-driven optimization, and familiarity with marketing and CRM tools.
Summary Generated by Built In
Job Title: Social Media Manager
Location:
Gandhinagar
Shift / Working Hours:
US Shift
Employment Type:
(Full-time )
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era
About the Role
We are seeking a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to increase brand awareness, drive engagement, and generate leads.
What’s in It for You ( Only for leadership roles)
What you will do:
● Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
● Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
● Plan and manage marketing efforts tied to certification product launches through ATPs.
● Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
● Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
● Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
● Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
● Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.
What we are looking for:
● 6+ years of experience in marketing roles (excluding internships)
● Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
● Experience using data and metrics to evaluate performance and inform optimization
● Experience in partner/channel marketing and go-to-market strategy development
Preferred Qualifications
● Proven ability to use customer research and performance data to shape campaigns and improve partner success
● Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
● Background in B2B/B2C technology marketing, certification or training services, or SaaS products
● Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
Education & Experience
- Certification for Digital marketing
- 4-6 years experience required
Why join Netcom learning?
- Opportunity to work with industry-leading experts and cutting-edge technologies.
- Collaborative and inclusive work culture.
- Ongoing professional development and growth opportunities.
If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.
Skills Required
- 6 or more years of marketing experience, excluding internships
- Experience building, executing, and scaling cross-functional programs or campaigns from concept through execution
- Experience using data and metrics to evaluate performance and inform optimization
- Experience in partner or channel marketing and go-to-market strategy development
- Digital marketing certification
- 4 to 6 years of experience
- Ability to use customer research and performance data to shape campaigns and improve partner success
- Hands-on experience with marketing and CRM tools such as Marketo, Salesforce, Tableau, or HubSpot
- Background in B2B or B2C technology marketing, certification or training services, or SaaS products
- Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
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The Company
