The Role
Manage the company’s social media presence by developing strategies, planning content calendars, creating and publishing branded content, engaging with audiences, monitoring trends, and tracking performance analytics. The role includes community management, issue escalation, reporting on reach and engagement, and recommending initiatives to increase brand awareness and audience growth. Candidates should demonstrate hands-on social media management experience, initiative, professional communication, and flexibility for occasional evening or weekend work.
Summary Generated by Built In
We are seeking a skilled and proactive Social Media Manager to lead and manage our social
media presence across all relevant platforms.
The ideal candidate will be responsible for
developing content strategies, managing daily social media activities, engaging with our
audience, and using analytics to drive growth and brand visibility.
This role requires creativity, initiative, and a strong understanding of social media trends,
audience engagement, and brand positioning.
Key Responsibilities
1. Social Media Strategy & Planning ;
● Develop and implement comprehensive social media strategies aligned with the
company's brand and business objectives.
● Plan and manage social media content calendars across all platforms.
● Identify opportunities to grow the company's online presence and improve
engagement.
2. Content Creation & Publishing;
● Create, curate, and publish engaging content including posts, images, videos, and
stories.
● Ensure all content aligns with the company’s tone, branding, and messaging
guidelines.
3. Community Management;
● Monitor and respond to comments, messages, and interactions across social media
platforms.
● Foster positive relationships with followers and customers.
● Escalate customer concerns or inquiries to the appropriate internal teams where
necessary.
4. Performance Monitoring & Reporting;
.Track, analyse, and report on social media performance metrics including reach,
engagement, and follower growth.
● Use insights and analytics to refine strategies and improve campaign performance.
● Provide periodic reports and recommendations to management.
5. Trend Monitoring & Innovation;
● Stay up to date with emerging social media trends, tools, and best practices.
● Recommend innovative strategies to increase brand awareness and audience
engagement.
Requirements
● Proven experience managing social media accounts for a brand or organization.
● Strong understanding of major social media platforms (Instagram, X/Twitter,
LinkedIn, Facebook, TikTok, etc.).
● Excellent written communication and storytelling skills.
● Ability to work independently, take initiative, and manage multiple tasks.
● Knowledge of social media analytics and performance tracking tools.
● Familiarity with content creation tools or design platforms is an advantage.
Non‑Negotiable Requirements
● Demonstrated skill and hands-on experience in social media management.
● Proven ability to take initiative and ownership of assigned responsibilities.
● Strong understanding of formal workplace etiquette and professional
communication.
Mode of Work
● Virtual
● The candidate should be flexible to work outside of official workers and on
weekends if required and necessarily
Skills Required
- Proven experience managing social media accounts for a brand or organization
- Strong understanding of major social media platforms, including Instagram, X/Twitter, LinkedIn, Facebook, and TikTok
- Excellent written communication and storytelling skills
- Ability to work independently, take initiative, and manage multiple tasks
- Knowledge of social media analytics and performance tracking tools
- Familiarity with content creation tools or design platforms
- Demonstrated hands-on skill and experience in social media management
- Proven ability to take initiative and own assigned responsibilities
- Strong understanding of formal workplace etiquette and professional communication
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The Company
What We Do
ACR Global, the brand name of Afconrecruit Ltd, is a consulting firm that helps African businesses grow through business ecosystems, organizational structures, recruitment, outsourcing, and team-performance optimization. It connects African organizations with international markets and opportunities, while supporting franchise expansion, mergers, acquisitions, talent development, and trade. The company began as a recruitment firm and has evolved into a broader African economic-development and business-growth partner.
