Social Media Manager - Sports

Who are we?  

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.  

Our universe is made up of award-winning business arms Brave Bison, Engage and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.  

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.  

Our mission 

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.  

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.  

Our values 

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values: 

• Bold Curiosity. 

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.  

• Connected Clarity. 

We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple. 

• Positive Encouragement. 

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs. 

• Constant Impact. 

We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft. 

About Engage

Engage is a global digital agency working with some of the most progressive and successful sports organisations and brands across the globe. We help rights-holders and sponsors build audiences, drive revenue, and create compelling content strategies across every screen and platform.

Our clients include ICC, AFL, New Zealand Football, FIFA+, New Zealand Rugby, Super Rugby Pacific, Oceania Football Confederation, Real Madrid, World Horse Racing and many more.

We pride ourselves on being a progressive, open-minded and inclusive employer. With creative workspaces, ongoing development opportunities, and a calendar full of social and sporting events, there’s never a dull moment at Engage.

The Role

Are you a sports nut who knows social platforms inside out? We are looking for a Social Media Manager with at least two years of experience in a related role to come to Engage and make an instant impact.

The successful candidate will understand the ever-changing digital media landscape and actively develop content, media and engagement plans for our portfolio of sports clients.

You will be responsible for formulating digital strategies and overseeing their implementation from TikTok to YouTube, and Meta channels in Facebook & Instagram.

This role requires an in-depth understanding of how our clients can best use social media and content to hit their objectives - whether it be brand awareness, increasing participation, or selling tickets and subscriptions.  You will need a combination of strong social media knowledge, awareness of how to drive online engagement, and attention to detail and responsiveness. 

Your all-round sports knowledge, passion and the ability to create entertaining content for sports fans will be essential - be it for a cricket, AFL, rugby or soccer audience.

Main duties & responsibilities:

• Plan social media content and maintain the content calendar ensuring content output is engaging and in line with the content strategy
• Publish content and work with partners to look for collaboration opportunities on content
• Creation of Always On content using Adobe Photoshop and Adobe Premiere to create content from templates and reactive content as news and stories drop
• Copywriting and posting using social media management tools
• Community management and diving into the comments to build meaningful connections with followers
• Contribute to creative ideas for video content as part of output strategy 
• Stay across social media landscape and monitor industry trends in content execution
• Monitor content performance and KPIs, working closely with the insights team
• Monitor the success of the community and of social media in terms of the overall marketing strategy
  

Skills & Experience: 

• Excellent in-depth understanding of all relevant social media platforms - YouTube, Facebook, Twitter, Instagram, TikTok, Snapchat - bonus points for any experience across Twitch!
• Proactiveness in content production and suggesting content formats
• Strong knowledge and experience of digital publishing software and techniques. 
• Strong copywriting skills including impeccable spelling and grammar, as well as writing techniques to capture particular audiences
• Finger on the pulse of everything social media in sports - both domestically and internationally. 
• Experience of social media strategy
• Knowledge and love of multiple sports is a non-negotiable - experience covering live sport on socials is highly desirable
• Excellent communication skills
• Superb organisational, with experience of using project management tools such as Certinia, Asana, Trello, G-Suite and Slack
• Basic Adobe Photoshop and Premiere skills highly desirable

General:

• Work flexible days, according to the appropriate sports-related calendar (some weekend work may be required)
• Able to perform under pressure and to work to tight timescales
• Be a good communicator with strong relationship management skills
• Must reside in Australia
  

Perks & Benefits

• 20 days annual leave (increases each year of service)
• Hybrid work model with flexible options
• Generous parental leave package (above Australian standard)
• Training & development opportunities – internal and external
• Online mentoring and Mental Health Access
• Global travel opportunities and cross-office work (project dependent)
• Frequent socials, staff get-togethers and access to various sporting events
• Work from Melbourne or Sydney offices – with modern, pet-friendly spaces, rooftop basketball court, pool table and a golf simulator