The Role
Own inVision U’s social media presence across Instagram, Telegram, TikTok, and YouTube. Develop editorial calendars, create and publish content, coordinate video production and student contributors, support PR and influencer activities, and maintain media assets. Track performance through analytics tools, analyze engagement, and refine content strategy. The role requires strong storytelling, bilingual Russian-English communication, basic design skills, stakeholder coordination, and familiarity with funnels, UGC, and youth-oriented digital content.
Summary Generated by Built In
We are seeking a Social Media Specialist to own inVision U's social media presence across all platforms, translating the university's academic programs, culture, and events into compelling content that resonates with prospective students, parents, and the broader education community. The role combines editorial thinking with hands-on SMM execution, creative production coordination, and PR support, and is critical to building the university's digital brand ahead of and following the first cohort launch.
Key Responsibilities
Key Responsibilities
1. Content Strategy & Editorial Execution
- Develop and maintain the content plan across Instagram, Telegram, TikTok, and YouTube.
- Translate complex information about academic programs, pedagogy, and university life into engaging social formats.
- Ensure all content aligns with the university's tone of voice, USPs, and messaging guidelines.
2. Social Media Management
- Create, schedule, and publish posts; manage event calendars and announcements (internal digests, RSVP events, pre-launch campaigns).
- Build funnels, UGC campaigns, and news hooks.
- Produce template-level visual content in Figma.
3. Creative Production Coordination
- Act as creative producer for outsourced video content.
- Define formats, draft scenarios (with the copywriter), brief production teams, and manage approvals.
- Maintain the media bank (photos, videos, assets).
4. PR Coordination
- Coordinate collaborative posts, influencer partnerships, and media activities.
- Liaise with the inDrive PR team on joint tasks.
- Define briefs and quality-control external outputs for tone and messaging consistency.
5. Student Content Coordination
- Manage student contributors who help produce content.
- Assign tasks, review outputs, and maintain quality standards.
6. Analytics & Reporting
- Track content performance using analytics tools (Looker Studio, native platform analytics, or equivalent).
- Analyze engagement data, identify high-performing formats, and adjust content strategy accordingly.
Skills, Knowledge and Expertise
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field; relevant digital marketing/SMM certifications are a plus.
- 2–4 years of experience in social media management, content marketing, or digital communications; experience in education, EdTech, or mission-driven organizations is a plus.
- Experience coordinating freelancers, student teams, or external contractors is preferred.
- Expertise in social media platforms (Instagram, Telegram, TikTok, YouTube); content planning and editorial calendar management.
- Basic design skills (Figma, Canva); experience briefing and coordinating video production.
- Familiarity with analytics tools (Looker Studio, Google Analytics, or native platform insights).
- Copywriting and storytelling skills in Russian and English.
- Familiarity with funnel building, UGC strategies, and news hooks; media bank and asset management experience.
- Strong editorial judgment and ability to work with complex information.
- Ownership mentality and self-organization.
- Clear written and verbal communication in Russian and English (Kazakh is a plus).
- Coordination skills across multiple stakeholders (production teams, PR, students, copywriter).
- Attention to detail and quality standards; proactive problem-solving.
- Cultural sensitivity and understanding of the Central Asian youth audience.
Nice to Have
- Understanding of content marketing principles and social media algorithms.
- Knowledge of the Central Asian digital media landscape.
- Familiarity with higher education or EdTech sector communications.
- Awareness of current trends in short-form video, Telegram channel management, and youth-oriented content formats.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field
- 2–4 years of experience in social media management, content marketing, or digital communications
- Expertise with Instagram, Telegram, TikTok, and YouTube
- Experience with content planning and editorial calendar management
- Basic design skills using Figma and Canva
- Experience briefing and coordinating video production
- Familiarity with Looker Studio, Google Analytics, or native platform analytics
- Copywriting and storytelling skills in Russian and English
- Familiarity with funnel building, UGC strategies, news hooks, and media asset management
- Strong editorial judgment and ability to communicate complex information
- Coordination skills across production teams, PR, students, freelancers, and copywriters
- Experience in education, EdTech, or mission-driven organizations
- Experience coordinating freelancers, student teams, or external contractors
- Digital marketing or social media management certifications
- Kazakh language proficiency
- Understanding of content marketing principles, social media algorithms, and the Central Asian digital media landscape
- Familiarity with higher education or EdTech communications
- Knowledge of short-form video trends, Telegram channel management, and youth-oriented content formats
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
