Who We Are:
At Integra, we are a team of relentless innovators driven by a passion to push boundaries, move fast, and redefine what’s possible in consumer goods. Headquartered in Dania Beach, Florida, with key operations in Ohio, we thrive on agility-pivoting with purpose, taking bold risks, and continuously raising the bar for modern product innovation.
We engineer cutting-edge digital platforms and scale high-performance products across online marketplaces, mobile, social, and retail channels. As the engine behind category-defining brands like L’ange and OFIR, Integra Beauty is actively paving the way for unlimited brand incubation. Every product we launch and every platform we build is rooted in an unwavering focus on the consumer experience and a drive for real, measurable results. We want to continue to grow our team of exceptional talent that is action-oriented, adapts effortlessly to shifting landscapes, and are ready to shape the future of modern consumer brands!
About the Role
We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.
Duties and Responsibilities
Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
Adapt brand/campaign/product messaging into native, platform-specific content
Manage day-to-day posting, captions, and channel upkeep
Stay current on platform trends, formats, and algorithm shifts
Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)
Build formats around platform-specific mechanics (trends, sounds, challenges, series)
Partner with Brand/Creative early so social isn't an afterthought in campaign planning
Own creative concepting for always-on and moment-driven social content
Monitor and respond to comments, DMs, and mentions in brand voice
Flag customer service issues to the right team (vs. Gladly/CX)
Build relationships with community members and repeat engagers
Translate campaign/product launch plans (from your Pod) into social content
Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate
Work with Creative on asset needs specific to social formats
Repost/amplify creator content organically
Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)
Align posting with tiktok/tiktokshop and instagram shop tagging needs
Track organic engagement, follower growth, and content performance
Surface content learnings back to Brand/Product/Affiliate to inform strategy
Competitive/trend monitoring (what's working for competitors, category)
First responder for social listening on brand sentiment issues
Escalation path for PR-sensitive moments
Content & Channel Management
Social-First Campaigns
Community & Engagement
Cross-Functional Coordination
Creator/Influencer Touchpoints (organic side)
Reporting & Insight
Crisis/Reputation
Qualifications
3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).
Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.
Experience with social media management software.
basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).
Benefits
Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
Action Oriented
Situational Adaptability
Drives Results
Skills Required
- 3-5+ years of experience in social media management, organic content creation, or digital marketing
- Experience in D2C, e-commerce, or consumer brands
- Proven success growing organic audiences
- Experience managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest
- Hands-on experience with TikTok Shop and Instagram Shop integration and tagging
- Strong creative ideation skills and understanding of platform-specific mechanics, trending audio, native formats, series, and viral mechanics
- Experience collaborating with Creative, Paid Media, and Influencer or Affiliate teams
- Proficiency with social analytics tools such as Sprout Social, Dash Hudson, or native platform analytics
- Excellent written communication skills and experience managing community engagement and PR or reputation risks
- Experience with social media management software
- Basic video and image editing skills using tools such as CapCut, Canva, or Adobe Creative Suite
What We Do
Integra Beauty is a brand incubator that establishes and cultivates vibrant, original brands in-house, with a focus on the fashion, beauty, and lifestyle sectors. By leveraging groundbreaking original development, collaboration, and acquisitions, the company operates at the forefront of emerging e-commerce and retail trends. They develop their own digital platforms and promote products across online, mobile, social, and retail markets to disrupt the status quo.
