Social Media Manager & LinkedIn Lead Generation Specialist

JOB DESCRIPTION

Role Title: Social Media Manager & LinkedIn Lead Generation Specialist

 Industry: Executive Coaching | Leadership Communication | Public Speaking

 Location: Remote (Aligned with South Florida Time Zone – EST preferred during onboarding)

About the Business

- an Executive Coach and Public Speaker specializing in helping women leaders communicate confidently and concisely in high-pressure, high-stakes environments.

Her clients include:

• C-Suite Executives
  
• VPs & Senior Leaders
  
• Newly Promoted Managers
  
• High-Visibility Professionals
  

While her niche focuses on women leaders, her content also attracts male executives in leadership roles.

She is currently transitioning from part-time dentistry into full-time coaching and is focused on:

• Increasing high-quality lead generation
  
• Growing visibility on LinkedIn & YouTube
  
• Expanding into group programs
  
• Increasing authority positioning both online and locally (South Florida engagements, conferences, university workshops)
  

Primary Objective of the Role

1. Generating qualified leads via LinkedIn outreach
   
2. Repurposing and distributing existing content across platforms
   
3. Increasing brand visibility and authority positioning
   
4. Supporting the transition toward scalable offers (future group programs)
   

CORE RESPONSIBILITIES

LinkedIn Lead Generation & Outreach

• Research and identify ideal prospects:
  
• Build and maintain a qualified LinkedIn prospect list
  
• Develop outreach templates (collaboratively approved by client)
  
• Send structured outreach messages
  
• Track all outreach activities in a CRM/Google Sheet
  
• Monitor responses and flag conversations requiring client response
  
• Maintain tone alignment (formal, polished, executive-level)
  
• Weekly reporting of:
  
• Connections made
  
• Responses received
  
• Conversations initiated
  
• Calls booked
  

Important:

• Messaging must align with the client’s voice and authority.
  
• All templates must be approved before use.
  
• Conversations beyond first-level engagement may be handed back to client.
  

Social Media Management & Content Repurposing

Platforms:

• YouTube
  
• LinkedIn
  
• Instagram
  

Responsibilities:

• Repurpose existing YouTube content into:
  
• LinkedIn posts
  
• Instagram reels
  
• Shorts
  
• Quote graphics
  
• Carousel posts
  
• Extract insights from long-form content to create:
  
• Thought-leadership posts
  
• Mini-newsletters
  
• Executive insights posts
  
• Schedule posts using approved scheduling tools
  
• Submit content for client approval before posting
  
• Maintain grammar excellence and formal communication tone
  
• Optimize captions and hashtags
  
• Suggest posting strategy & cadence
  

Client has extensive existing content. Creation from scratch is minimal. Focus is on repurposing and distribution.

Tools & Platforms Required

Must be proficient in:

• LinkedIn (outreach + content strategy)
  
• Canva (graphics & content design)
  
• Google Sheets (tracking leads & outreach)
  
• Content scheduling tools
  
• Basic CRM tracking
  
• Opus Clips (preferred but not mandatory)
  
• Understanding of short-form video strategy
  

Bonus:

• Experience working with coaches, speakers, executives
  
• Understanding of authority positioning
  
• Experience with executive-level tone writing
  

Working Structure

• Minimum: 10 hours/week
  
• EST overlap preferred during onboarding phase
  
• Flexible schedule after workflow is established
  
• Daily communication via WhatsApp
  
• End-of-Day email reporting required
  

KPIs (First 60–90 Days)

• Structured LinkedIn outreach system implemented
  
• Approved messaging templates
  
• Content calendar created
  
• Consistent posting cadence established
  
• Lead tracking system built
  
• Initial qualified calls generated
  

Communication Requirements

• Professional, formal tone
  
• Strong grammar and executive-level writing
  
• Collaborative approach
  
• All posts require client approval before publishing
  
• Transparent reporting
  

Commitment: 10 hours per week