Social Media Manager - Blue Archive

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 4 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

This role is responsible for developing and executing top-tier social media strategies tailored to the anime gaming community. You will lead efforts to boost brand awareness, drive user engagement, and foster organic growth through platforms like Instagram, X, TikTok, and YouTube. The individual will work closely with HQ and internal teams to align social media efforts with broader marketing goals. They will review performance across all social channels and KPIs, continuously optimizing social media plans.

The ideal candidate has a strong background in social media strategy within the gaming industry, hands-on experience in creating engaging content, and managing social media accounts. Proficiency in analyzing social media performance and making data-driven decisions is essential. This creative thinker must have excellent communication and collaboration skills and thrive in a fast-paced, dynamic environment, and lives and breathes social media trends.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Develop and execute comprehensive social media strategies tailored to the gaming community across social platforms, including but not limited to Instagram, X, TikTok, Facebook, YouTube, and management of special events
• Curate and manage diverse content (graphics, videos, copy) aligned with marketing strategy and brand voice within the gaming niche
• Collaborate with cross-functional teams to ensure social media efforts support overall marketing and business objectives while keeping up to date on relevant trends, and best practices
• Conduct social media account audits, provide research, analysis, and improvement recommendations around the target audience, and implement necessary content changes
• Actively engage with the community. Ensuring alignment with the game’s tone, managing influencer collaborations and creator partnerships to implement best practices within social media strategy
• Track social media performance using analytics tools, generating reports, use insights to optimize campaigns, and make improvement recommendations

Work Experience

• 3-5+ years in a social media strategy role or similar, preferably in gaming or anime culture
• Previous experience in the gaming industry is highly preferred
• Proven track record of leading successful social media campaigns

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree or equivalent experience

Knowledge/Skills

• In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
• Strong and deep knowledge of Japanese Anime/Manga and its culture is required
• Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
• Creative mindset with the ability to craft engaging, on-brand content tailored to a niche anime gaming community
• Excellent communication and collaboration skills, working with internal teams and external agencies
• Strong planning and project management skills
• Experience in managing influencer and content creator partnerships
• Proficient in content creation tools, including Adobe Creative Suite, MS Office Suite
• Must be passionate about gaming and anime, with a deep understanding of both the anime industry and community
• Hands-on experience with social media operations and content posting

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $78,000 - $90,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.