Primary Responsibilities:
1. You will be leading a team of Social Specialists, servicing some of the biggest brands in the SA.
2. Driving excellence and quality within Social.
You will be required to:
• Work with the digital strategic planners on developing overall Social strategies
• Carry out Research using Social Tools to establish relevant Paid Strategies & Targeting Strategies
• Understand the clients overall digital strategy and the role that Social would play in the media mix.
• Present Strategies and Research both internally and to the client.
• Have a sound understanding of Google Analytics and data, as well as website tagging & Analytics set up, & interpreting trends into strategy and research.
• Supply digital audit information when required
• Assist in the preparation of digital competitive analysis
• Working closely with the Agency Delivery Managers to ensure agency satisfaction and agency KPI’s are met In addition to managing relationships
• Leadership qualities to grow and support the entire Social Specialists. • Ability to train and raise the standard of Social Specialists • 5-8 years of proven and extensive experience in Social • 2+ years Management experience (advantageous) General Skills required but not limited to:- • Client Facing • Social Platform Certified & drives team certification • Experience with large budgets and blue-chip client accounts • Experienced in Google Analytics • Experienced with Ecommerce/Cost Per Acquisition Strategies • Self-Motivated and Organized with a keen eye for detail
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