Social Media Lead/JetPac

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Overview

We’re looking for a Social Media Lead who will own Jetpac’s social presence end-to-end,
managing strategy, execution and growth across all key channels (Instagram, Facebook and
emerging platforms). This role is equal parts content creator, community builder and brand guardian. You’ll be responsible not only for day-to-day social publishing and campaigns, but also for designing a future-forward social media strategy, which would involve working with stakeholders who can amplify Jetpac’s brand across markets.

Key Responsibilities

Social Media Management
● Develop and own a long-term social media roadmap, aligning with Jetpac’s global growth plans.
● Plan, publish and manage daily content while driving engagement and community growth.
● Experiment with social commerce, live streams, and new interactive formats.
● Monitor performance (reach, engagement, sentiment) and optimize in real time. Content & Campaigns
● Collaborate with design/creative teams to produce social-first content (reels, posts, stories).
● Spot cultural and travel trends early and adapt them into Jetpac’s voice.
● Launch and manage campaigns across platforms, audiences, and geos.
● Identify and scale new growth opportunities.
● Partner with the performance marketing team to integrate organic + paid strategies for maximum reach. Data & Insights
● Define and track KPIs across the funnel, with regular reports and actionable insights.
● Present learnings, experiments and recommendations to leadership.
● Translate data into clear insights and growth strategies.

Requirements

● 4–5 years of hands-on experience managing social media for a tech startup or high growth DTC brand or agency.
● Strong track record of running multi-channel campaigns (Instagram, Facebook) Excellent copywriting and storytelling skills with a flair for trends and culture.
● Proficiency with analytics and social tools (GA4, Looker, Sprout/Hootsuite, or similar).
● Strong organizational and stakeholder management skills.
● Comfortable working in a fast-paced, high-growth startup environment.

Desired Skills
● Platform Expertise – Deep knowledge of Instagram, Facebook and emerging platforms as and when expanded to.
● Content & Trend Savvy – Strong storytelling, copywriting, and ability to spot/adapt cultural and travel trends.
● Data-Driven Mindset – Comfortable with KPIs, analytics tools, and turning insights into action.
● Collaboration & Agility – Strong cross-functional skills and ability to thrive in a fast- paced startup.

What We Offer:

1. Competitive salary and excellent performance-based incentives.
2. Comprehensive benefits package, including health, dental, and vision coverage.
3. Flexible work arrangements with remote or hybrid options.
4. Opportunity to work with a dynamic and innovative global team.
5. Career growth and professional development opportunities

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

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