The Role
Supports 24 Hour Fitness’s social media strategy by creating and publishing content, engaging online communities, coordinating influencer relationships, tracking campaign metrics, and monitoring platform trends. The role helps maintain brand relevance, strengthen awareness, and increase audience engagement across social channels. Occasional travel of up to 10% may be required for events, content shoots, club visits, meetings, and brand activations.
Summary Generated by Built In
Job Summary & Responsibilities
Physical Demands/ Environmental Conditions
Primarily works in a remote or office environment utilizing a computer, phone, and other standard office equipment. May occasionally attend events, club activities, content shoots, or marketing activations. Must be able to remain stationary for extended periods and communicate effectively with internal and external stakeholders.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
ABOUT US
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
JOB SUMMARY
The Social Media Coordinator supports the execution of 24 Hour Fitness's social media strategy by helping create engaging content, fostering online community engagement, supporting influencer partnerships, tracking performance metrics, and identifying emerging trends. This role works closely with the Social Media team to strengthen brand awareness, drive audience engagement, and ensure the brand remains relevant across social platforms.
The Social Media Coordinator supports the execution of 24 Hour Fitness's social media strategy by helping create engaging content, fostering online community engagement, supporting influencer partnerships, tracking performance metrics, and identifying emerging trends. This role works closely with the Social Media team to strengthen brand awareness, drive audience engagement, and ensure the brand remains relevant across social platforms.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Support the planning, creation, and publishing of short-form video, image, and written content across social media platforms, ensuring alignment with brand voice, campaign objectives, and the social content calendar.
- Monitor social media channels, respond to comments and direct messages as appropriate, identify engagement opportunities, and help cultivate a positive and active online community.
- Assist with influencer and creator relationship management, including outreach, communications, campaign coordination, content tracking, and researching potential creators and brand ambassadors.
- Track, compile, and organize social media and influencer campaign performance metrics, including engagement, reach, impressions, audience growth, and sentiment analysis to support reporting efforts.
- Monitor social media trends, platform updates, industry news, and cultural moments, proactively sharing content ideas and recommendations that enhance brand relevance and audience engagement.
QUALIFICATIONS
Required Knowledge, Skills & Abilities
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field, or equivalent combination of education and experience.
- Strong understanding of major social media platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels.
- Excellent written and verbal communication skills with strong attention to detail and ability to adapt messaging to different audiences.
- Strong organizational skills with the ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
- Proficiency with Microsoft Office Suite and familiarity with social media management, content scheduling, and analytics tools.
Preferred Knowledge, Skills & Abilities
- Previous internship, coursework, or professional experience supporting social media, content creation, influencer marketing, or digital marketing initiatives.
- Experience creating and editing short-form video content using tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Passion for health, wellness, fitness, and consumer lifestyle brands.
Physical Demands/ Environmental Conditions
Primarily works in a remote or office environment utilizing a computer, phone, and other standard office equipment. May occasionally attend events, club activities, content shoots, or marketing activations. Must be able to remain stationary for extended periods and communicate effectively with internal and external stakeholders.
Travel Requirement
Occasional travel, up to 10%, may be required for content creation, influencer events, club visits, team meetings, and brand activations.
Occasional travel, up to 10%, may be required for content creation, influencer events, club visits, team meetings, and brand activations.
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
Skills Required
- Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field, or equivalent education and experience
- Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels
- Excellent written and verbal communication skills
- Strong attention to detail
- Ability to adapt messaging to different audiences
- Strong organizational skills and ability to manage multiple projects and deadlines
- Proficiency with Microsoft Office Suite
- Familiarity with social media management, content scheduling, and analytics tools
- Previous internship, coursework, or professional experience supporting social media, content creation, influencer marketing, or digital marketing initiatives
- Experience creating and editing short-form video content using CapCut, Canva, Adobe Creative Suite, or similar platforms
- Passion for health, wellness, fitness, and consumer lifestyle brands
24 Hour Fitness Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about 24 Hour Fitness and has not been reviewed or approved by 24 Hour Fitness.
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Wellbeing & Lifestyle Benefits — Free gym membership and employee discounts are viewed as meaningful day-to-day perks that add tangible value. Discounted personal training and wellness offerings further support lifestyle-oriented benefits.
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Retirement Support — A 401(k) with company match is offered, providing a foundation for long-term savings. This is positioned as part of the core package for eligible roles.
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Inclusive Benefits Coverage — Medical, dental, and vision coverage extend to full-time and many part-time employees. This breadth of eligibility expands access beyond only full-time staff.
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The Company
What We Do
Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness. We know our greatest responsibility is the physical and mental well-being of our members, team members and guests, and we are constantly innovating and reimagining our approach to support their journey and ultimate results. 24 Hour Fitness has over 275 clubs in 13 states, and offers a wide variety of strength, cardio and functional training equipment, group fitness classes, personal training, virtual training and digital offerings through our 24GO® app.
