The Role
Lead localized brand marketing for the Filipino community in the UAE, managing social campaigns, influencer programs, PR, partnerships, mall activations, events, and monthly KPI reporting while coordinating with the regional marketing team.
Summary Generated by Built In
Location: Philippines
Target Market: Filipino Community in the UAE
Role OverviewTravelwings is looking for a relationship-driven Social Media Executive to lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations, and community engagement while coordinating closely with the regional marketing team.
- Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
- Plan and execute mall activations, exhibitions, and offline events.
- Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.
- Lead PR initiatives and coordinate with media partners.
- Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.
- Coordinate localized social media content and campaigns with the central marketing team.
- Track campaign KPIs and prepare monthly performance reports.
- Build and maintain relationships with Filipino community groups, associations, schools, churches, and OFW networks in the UAE.
- Represent Travelwings at Filipino cultural events, exhibitions, and community programs.
- Develop partnerships with Filipino influencers, content creators, and media outlets.
Requirements
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3-4 years experience in brand marketing, partnerships, influencer marketing, PR, or event marketing
- Excellent communication, negotiation, and stakeholder management skills
- Proven experience in influencer marketing, PR, partnership development, and event execution
- Familiarity with AI tools such as ChatGPT, Gemini, or similar
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The Company
What We Do
Travelwings.com is a Dubai-based, privately owned leading online travel agency with over 25 years of experience in the travel and hospitality domain. The company is driven by the vision to be the world's most recognized and trusted travel management company, offering unique and well-priced travel services, including flights, hotels, and holiday packages, to create unforgettable memories for its global customers.
