Social Media Executive | Digital | Ogilvy Africa

JOB PURPOSE – SUMMARY

The Social Media Executive will be responsible for developing and executing effective social media strategies to enhance the online presence and brand visibility of the client. You will be responsible for managing various social media platforms and ensuring that content is engaging, relevant, and aligned with the brand's voice and image. Your role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client's social media performance and achieve specific business goals.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

• Social Strategy:
  • Work alongside other team members (internal – creative and paid media or external – client and partners) to support and develop + implement comprehensive social media strategies in line with the client's marketing objectives.
  • Set measurable goals and KPIs to track performance and success.
• Content Creation:
  • Ideate and create engaging and shareable content for different social media platforms, including text, providing image and videos descriptions and samples for reference and inspiration as well as other multimedia formats. Tailor content to suit the preferences and demographics of target audiences considering the sentiments and insights from social listening.
• Content scheduling:
  • Oversee, plan and deliver content across different platforms, using scheduling tools where required.
  • Creation and consolidation of content calendars monthly, quarterly or as required.
• Community Management:
  • Interact and engage with the online community, responding to comments, messages, and inquiries promptly and professionally. Foster a positive and interactive social media presence.
  • Leverage social listening tools for campaign reporting and to identify engagement opportunities between assigned brands and users. Proactively inform internal and client teams of key trends and/or brand crisis situations that may impact the business.
  • Escalating potential social media crises ensuring brand reputation remains intact.
• Project management, Presentation & People Skills:
  • Act as a point of contact for clients, addressing their queries, providing updates on social media performance, and presenting reports on campaign results.
  • Work closely with the client service team, designers, and other stakeholders to align social media efforts with overall marketing campaigns and brand messaging.
  • Build and maintain relationships with clients and key stakeholders. Understand clients' social media goals and align strategies to meet their specific needs.
• Campaign Analysis:
  • Analyse campaign performance at required intervals (daily, weekly, monthly, end of campaign) showing the campaign objectives and business goals e.g. sentiment analysis or engagement metrics, identifying successes and areas for improvement.
  • Develop monthly competitor and category reports for the brands based on the social media pages and digital activities to evaluate the effectiveness of campaigns and strategies.
  • Keep clients informed about the progress of ongoing social media campaigns, including real-time updates and regular reports. Ensure transparency in communication and manage client expectations.
  • Provide regular reports and insights to showcase progress and identify areas for improvement.
• Compliance:
  • Have a deep understanding of the Digital code and policies that affect your day-to-day operations.
  • Ensure that all brand pages are compliant as per Digital Code Policies; disclosures, community guidelines, age gating, etc.
  • Share UGC reports for brands managed.
• Proactivity:
  • Proactively identify opportunities for improvement and propose innovative strategies to achieve their desired outcomes.
  • Work with the allocated teams for any additional support e.g. to Manage the discovery, onboarding, and coordination of influencers for client campaigns or internal and external support.
  • Stay updated with the latest social media trends, tools, and best practices. Implement innovative ideas to stay ahead of competitors and drive continuous improvement.

PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, Communications, or a related field.
• 3 – 4 years of experience in social media management, with a focus on community management, content creation, and influencer engagement.
• Great verbal skills with an empathetic approach to consumer challenges.
• Digital native proficient in major social media platforms and keen eye on emerging platforms.
• Good personal skills and ability to interact with different departments.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset and ability to create compelling content.
• Proficiency in using social media management tools and analytics platforms.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with SEO principles and digital marketing concepts is a plus.

Company Overview

Ogilvy Africa is the largest network agency on the continent, catering to over 40 countries with a team of 900 people across Central, East, and West Africa. Its regional office is based in Nairobi, Kenya, housing a portfolio of over 100 brands for clients including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever, and WWF, among others. Ogilvy Africa's distinctive positioning focuses on helping clients achieve growth ambitions, anchored on true shared value (human, employee, and commercial). This proposition spans its mega-businesses: ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence, and Media (focused on performance marketing). They have also created proprietary marketing products in areas like real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Their unique operating model, One Ogilvy, aims to simplify agency structures and create seamless omni-channel experiences, fueled by content, data, and technology, striving to be a best-practice agency model for Developing & Emerging markets. Over 20+ years in Africa, Ogilvy has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is a leading global network of WPP, referred to as the Agency of Giants, and was named the #1 creative network in the world by 2023 WARC rankings.

DIGITAL CoE (CENTRE OF EXCELLENCE) OVERVIEW: The Digital Media Manager role is housed under WPP’s Scangroup Digital Centre of Excellence, which provides digital media support for clients through various Business Units like Mindshare, Essence Mediacom, Ogilvy Africa, and Scanad. Its focus is on Content and Distribution to ensure excellence in service delivery, adoption of best-in-class solutions and products, and thought leadership for clients.

BELIEFS AT OGILVY

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless its constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes holy trinity of Data -Content -Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, and individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast learn, learn from the failure and start something new.