Social Media Coordinator

Summary:

The Coordinator, Social Media is part of the In-House Agency, this individual will develop and execute Freedom Mortgage's marketing efforts and campaigns across multiple social media channels. They will be an expert in executing the social strategy and performing the tactical and oversight functions related to planning, coordinating, proofing, and executing all social-related marketing for the given area of assignment, as well as community management. The Social Media Coordinator will work closely with the Associate Director of Social Media. As part of Freedom Mortgage's In-House Agency, the candidate should ideally have experience in the mortgage industry. Prior agency experience is a plus.

Essential Job Duties and Responsibilities:

• Implement Freedom Mortgage's social media strategy with clear objectives and goals which may vary by channel/platform.

• Maintain a content calendar to ensure a consistent posting schedule and alignment with marketing initiatives, product launches, and key events.

• Develop and curate consistent, meaningful content on all social media platforms, including writing copy, designing, and editing social media posts across existing and new enterprise mediums, including but not limited to Facebook, Instagram, LinkedIn, Pinterest, Threads and TikTok.

• Partner with other teams to align and highlight company business goals, values, and achievements on social media channels.

• Maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media channels.

• Assist with managing social engagements (comments, messages, and mentions) for each of our channels and respond to or assist customers in a timely manner.

• Assist with tracking and analyzing social media performance metrics, including engagement, reach, and conversions, and provide regular reports and insights to optimize strategies and content.

• Use social listening tools to gather insights into customer preferences, sentiment, and behavior, and leverage data to inform content strategies and campaign optimizations.

• Keep up to date with the latest social media trends and emerging social media platforms in the industry.

• Maintain regular and punctual attendance.

Other Job Duties and Responsibilities:

Performs other related duties as assigned.

Supervisory Responsibilities:

This position is an individual contributor with no direct reports but may provide guidance, leadership, or training to others.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience:

• Bachelor's degree in Marketing or related field.

• 2-3 years of experience in organic social media or digital marketing

• Proficiency in managing social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.

• Excellent understanding of social media platforms, content performance, and audiences

• Experience with social media management tools such as SproutSocial.

• Strong copywriting and design skills.

• Excellent communication and interpersonal skills with the ability to effectively engage with audiences and collaborate with cross-functional teams.

• Familiarity with the following applications is a plus: SproutSocial, Canva, and Smartsheet

• Mortgage industry experience is preferred.

Certificates, Licenses, Registrations:

None Required

Language Skills:

Ability to read words and to recognize similarities and differences between words and between series of numbers. Ability to comprehend and write simple instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Customer Service Relationships:

Requires moderate interpersonal and communication skills to ensure that customer requests or needs are met. Acknowledges and clarifies customer inquiries, requests, or complaints to ensure that needs are identified, documented and addressed.

Work Complexity:

Problems and issues faced are general, and may require understanding of broader set of issues but typically are not complex. May require familiarity with the financial/mortgage (or job-specific) industry. Problems require understanding of other job areas. Problems are typically solved through drawing from prior experiences, with analysis of the issue.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity:

Freedom Mortgage is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. Freedom Mortgage Corporation may change the specific job duties with or without prior notice based on the needs of the organization.