Social Media Coordinator

Posted 6 Hours Ago
Be an Early Applicant
Westerville, OH, USA
In-Office
Entry level
Events • Fitness • Music • Professional Services
The Role
Create and manage engaging TikTok, Instagram, and Facebook content; monitor trends and analytics; capture studio content; write captions and calls to action; engage followers and warm leads through direct messages; and convert social engagement into new class bookings. The role also involves testing content strategies, tracking performance, and growing the studio’s reach, engagement, and community.
Summary Generated by Built In

Are you the person who always knows what’s trending on TikTok before everyone else does? Do you know what makes people stop scrolling, hit follow, and think, “OMG, I need to try this!”?

DivaDance Columbus is looking for a Social Media Coordinator to help us grow our presence on TikTok, Instagram, and Facebook and turn that attention into real people walking through our studio doors.

💃 What You'll Do
  • Create, post, and manage engaging Reels, Stories, and other social content
  • Stay on top of TikTok, Instagram, and Facebook trends, algorithms, sounds, and new features
  • Capture and repurpose fun, authentic DivaDance content from classes, events, instructors, and members
  • Write engaging captions and CTAs that drive comments, DMs, clicks, and bookings
  • Monitor and respond to engagement, including following up with new followers, commenters, and warm leads
  • Have genuine conversations with potential clients and help get them booked for their first class
  • Track content performance and use analytics to understand what's working and what isn't
  • Continuously test new content ideas and strategies to grow our reach and engagement
✨ We're Looking For Someone Who
  • Gets social media and understands how TikTok, Instagram, and Facebook work
  • Loves trends, pop culture, and creating content people actually want to watch
  • Is creative, energetic, and comfortable taking initiative
  • Understands social media analytics and can turn data into better content
  • Is a strong communicator and comfortable starting conversations in DMs
  • Can sell without being salesy, robotic, or pushy
  • Bonus: Experience with CapCut, Canva, Meta Business Suite, or TikTok tools
💜 Perks & Incentives
  • Performance bonuses for hitting lead-to-booking KPIs
  • Discounted DivaDance membership, programs, workshops, and special events
  • Be part of a fun, high-energy community that genuinely loves what we do!
🔥 The Goal

More views → more engagement → more conversations → more first classes booked → more people becoming part of the DivaDance community.

We're not just looking for someone to post. We want someone who can help make people want to be here. 💜

Skills Required

  • Understanding of TikTok, Instagram, and Facebook
  • Ability to create engaging social media content
  • Knowledge of social media trends, algorithms, sounds, and features
  • Understanding of social media analytics
  • Strong written and verbal communication skills
  • Comfort initiating conversations with followers and leads through direct messages
  • Ability to drive bookings through persuasive but non-pushy communication
  • Creativity, energy, and initiative
  • Experience with CapCut, Canva, Meta Business Suite, or TikTok tools
Am I A Good Fit?
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The Company
HQ: Austin, TX
144 Employees
Year Founded: 2015

What We Do

DivaDance offers a sexy, sweaty, stress-free dance experience for adults, featuring pop-music inspired choreography for all levels. Its mission is to inspire confidence and build community, and it also operates as a dance fitness franchise.

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