Social Media Coordinator
Lucchese Bootmaker | Dallas, TX (Corporate Office) | Full-Time, Hourly
About LuccheseSince 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers.
About the RoleThe Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams.
What You'll DoContent Creation & Posting
- Create, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
- Help build and maintain the social media content calendar
- Shoot and edit photo/video content for social platforms
- Support the Manager of Content Strategy in executing content plans and campaigns
Community Management
- Monitor and respond to comments and messages across our social platforms in a timely, on-brand way
- Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments
- Track community sentiment and share qualitative/quantitative insights to inform content strategy
Trend Research & Strategy Support
- Stay on top of social media trends, platform updates, and emerging strategies
- Bring trend insights and recommendations to the Manager of Content Strategy
- Support planning of upcoming content based on research findings
Influencer & UGC Management
- Help build and manage Lucchese's influencer and user-generated content strategy
- Identify, coordinate, and build relationships with influencers and brand advocates
- Manage product seeding — selection, fulfillment coordination, and tracking
- Source and manage influencer outreach through platforms like ShopMy and LTK
- Support execution and performance tracking of influencer/UGC campaigns
- 2+ years of experience in social media marketing, communications, or a similar field
- Bachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED required
- Experience with influencer sourcing/seeding platforms (ShopMy, LTK preferred)
- Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools
- Strong photo/video editing skills
- Excellent written and verbal communication skills
- Ability to multitask across multiple platforms and projects in a fast-paced environment
- Creative, detail-oriented, and a natural problem-solver
- Full-time, hourly role based in our Dallas Corporate Office (40-55 hours/week)
- 4 days per week required in-office; 1 day remote
- Monday–Friday, core business hours; occasional evenings/weekends as needed
- Up to 30% travel
- Ability to lift up to 50 lbs at times
Skills Required
- 2+ years of experience in social media marketing, communications, or a similar field
- Bachelor's degree in Marketing, Communications, or a related field
- High School Diploma or GED
- Experience with influencer sourcing and product-seeding platforms such as ShopMy and LTK
- Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content-editing tools
- Strong photo and video editing skills
- Excellent written and verbal communication skills
- Ability to multitask across multiple platforms and projects in a fast-paced environment
- Creative, detail-oriented, and a natural problem-solver
- Ability to work four days per week in the Dallas corporate office
- Ability to work occasional evenings and weekends as needed
- Ability to travel up to 30%
- Ability to lift up to 50 pounds at times
What We Do
Lucchese Bootmaker is a legendary bootmaker of the American West. Handcrafting boots since 1883.
