Social Media & Content Specialist

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Position Overview:

Vericast is seeking a creative, strategic, and detail-oriented Social Media & Content Specialist to join our communications team. This role is responsible for managing our social media presence, producing engaging multimedia content, and supporting integrated communication efforts across the organization. The ideal candidate is a strong storyteller with a passion for digital engagement and a keen ability to translate business goals into compelling content for both internal and external audiences.

Key Responsibilities:

Social Media Management (25%)

• Curate, schedule, and publish content across all social media platforms.

• Ensure brand voice, tone, and strategy consistency across channels.

• Monitor and respond to engagement opportunities and potential risks in real-time.

• Manage crisis communication as needed to protect brand reputation.

Content Development & Editorial (25%)

• Create high-quality multimedia content—including graphics, videos, and written copy.

• Support major initiatives including press releases, leadership communications, demand generation, and internal campaigns.

• Maintain editorial excellence in alignment with brand standards and tone.

Analytics & Reporting (10%)

• Track performance of social and communication initiatives.

• Provide regular reporting with insights and actionable recommendations to enhance strategy.

Community Management (10%)

• Cultivate meaningful interactions within our online community.

• Respond to comments, questions, and messages in a timely and brand-consistent manner.

Campaign Development (10%)

• Assist in the planning and execution of integrated marketing and communication campaigns.

• Help guide initiatives from awareness through conversion.

Strategy Support & Collaboration (10%)

• Collaborate with internal teams including Design, Product, Demand Generation, and Events.

• Align social media and communications plans with broader business objectives.

Paid Social Support (10%)

• Contribute to the creation and performance monitoring of paid social campaigns.

• Suggest optimizations and support performance reporting.

Education:

• Bachelor’s degree in Communications, Social Media, Public Relations, Marketing, or related field.

Experience:

• Minimum 3 years of experience in social media and corporate communications; financial services experience a plus.

• Proficient with social media and content management tools (e.g., Sprout Social, Hootsuite, SharePoint).

• Experienced with design and content creation platforms (e.g., Canva, Adobe Creative Suite).

• Strong understanding of social media analytics and performance optimization.

• Exceptional writing, editing, and storytelling skills across channels.

• Demonstrated success collaborating across departments to support business goals.

Skills & Attributes:

• Deep understanding of key social platforms and best practices for B2B audiences.

• Proficiency in interpreting performance data to drive decisions.

• Strong project management and organizational abilities.

• Crisis communication and real-time response skills.

• Knowledge of AP Style and professional communication standards.

• Self-starter, creative thinker, and solution-oriented.

• Comfortable working in a fast-paced, deadline-driven environment.

• Willingness to travel occasionally, as needed.

Why Join Us?

You'll be part of a high-impact team that values creativity, collaboration, and innovation. If you're passionate about using social media and content to tell powerful brand stories and drive engagement, we want to hear from you.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K plan and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.