Social Media & Content Specialist - International

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the LifeMedtronic Neuromodulation is looking for a creative and detail-oriented Social Media & Content Specialist to lead the strategy, content development, and execution of our organic and paid social media efforts. This role manages the full content lifecycle—from concept to post—with a focus on socially relevant storytelling that builds engagement, elevates the brand, and supports business goals. The ideal candidate is hands-on, collaborative, and fluent in the platforms, tools, and tactics that drive high-performing social campaigns in a regulated environment.

Responsibilities may include the following and other duties may be assigned:

• Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs. 
• Lead content calendars and publishing schedules across LinkedIn, Instagram, and Facebook/Meta, YouTube in partnership with cross-functional teams. 
• Create and publish socially relevant, visually engaging content using formatting and design tools (e.g., Canva, Adobe Creative Suite). 
• Collaborate with internal and external partners to source, write, and adapt content for social platforms. 
• Lead the development, training, and execution of the Medtronic Voices Program. 
• Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance. 
• Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance. 
• Partner with web team to integrate SXO principles into social content. strategies, ensuring discoverability and high-quality user experience. 
• Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation. 
• Promote employee, healthcare provider and patient-generated content across channels to amplify authentic brand storytelling. 
• Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms. 
• Coordinate content reviews with legal, regulatory, and marketing partners. 
• Collaborate with media and performance marketing teams to execute and optimize paid social campaigns. 
• Monitor and report on campaign performance, providing insights and recommendations for improvement. 
• Oversee moderation of social channels, triage comments, and escalate issues when appropriate. 
• Maintain a professional, brand-aligned presence in all interactions. 
• Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship. 
• Provide guidance and tools to encourage responsible, effective platform use 
• Ensure all content aligns with brand standards, governance policies, and compliance requirements. 
• Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance. 
• Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation. 

 
Required Knowledge and Experience:

• Bachelor’s degree in communications, marketing, journalism, or a related field 
• 3–5 years of experience managing social media for a brand or agency 
• Strong writing, editing, and visual storytelling skills (for example videos, reels, carousel posts). 
• Proficiency in social media platforms, publishing tools, and content creation software 
• Experience working in a regulated industry or healthcare preferred 
• Organized, proactive, and skilled at balancing strategic thinking with tactical execution 

Medtronic is committed to safeguarding the principle of non-discrimination in employment on the basis of sex, sexual orientation or gender identity, as set out in Article 14 of the Constitution and Articles 17 and 18 of the Workers' Statute, as well as Organic Law 3/2007 of 22 March on effective equality between women and men and Law 4/2023 for the real and effective equality of transgender people and the protection of LGTBI rights. This commitment applies to all company personnel without exception. This is done with the understanding and conviction that equal treatment and opportunities in the workplace must be guaranteed, ultimately ensuring an inclusive working environment that advances the eradication of discrimination against LGTBI people and the absence of any direct or indirect discrimination on the grounds of sex, sexual orientation, gender identity and expression, and those derived from maternity, family obligations and marital status

Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here