Social Media & Content Operations (AI-Focused)

Business address: Atlanta Metropolitan Area

About the Client

An AI Strategist and Fractional Chief AI Officer who helps SaaS companies, software firms, accounting firms, wealth management firms, and regulated businesses operationalize AI through governance, strategy, and execution.

As a growing solopreneur, Kristen is expanding her thought leadership through podcasts, newsletters, social media, speaking engagements, and online education. She is looking for a highly organized Virtual Assistant who can execute operational and marketing tasks, allowing her to focus on strategy, consulting, and business growth.

Position Summary

We are looking for a proactive, detail-oriented Virtual Assistant who thrives on execution. The ideal candidate enjoys turning completed content into published, scheduled, and organized assets across multiple platforms.

Kristen already creates most of the content herself (or works with podcast production partners). The VA's primary responsibility is ensuring nothing falls through the cracks and that every piece of content reaches its intended destination.

This is not primarily a content creation role—it's an execution, coordination, organization, and publishing role with opportunities to grow into content creation over time.

Working Hours

• Part-Time
  
• Expected Hours: 10–15 hours/week
  
• Maximum: 15 hours/week
  
• Any work exceeding 15 hours requires prior approval.
  
• Flexible schedule is acceptable.
  
• Must have some overlapping working hours with the client's U.S. schedule for communication and meetings.
  

Primary Responsibilities

1. Social Media Management (Highest Priority)
   

Manage and execute content publishing across:

• LinkedIn (highest priority)
  
• Facebook
  
• Instagram
  

Responsibilities include:

• Schedule and publish content
  
• Upload images provided by the client
  
• Publish AI-generated graphics when applicable
  
• Schedule podcast promotional posts
  
• Publish short-form video clips
  
• Repurpose podcast content into multiple social posts
  
• Ensure content follows the client's publishing calendar
  
• Recommend posting frequency and platform best practices
  
• Monitor scheduled posts to ensure successful publishing
  

1. Podcast Support
   

Coordinate podcast-related administrative tasks including:

• Preparing guest communication
  
• Sending podcast interview questions
  
• Ensuring guests receive required materials
  
• Tracking recording schedules
  
• Managing podcast publishing checklist
  
• Coordinating with external podcast production partners
  
• Ensuring promotional assets are published after each episode release
  

• Video editing
  
• Podcast production
  
• Uploading podcast episodes to Spotify, Apple Podcasts, or YouTube (handled by production team)
  

1. Content Distribution
   

Ensure all completed content is fully utilized.

Examples include:

• Publishing blog articles to website (future)
  
• Sharing blog content on social media
  
• Publishing newsletters
  
• Repurposing podcast content
  
• Cross-posting content
  
• Organizing content assets
  

The client already has valuable content being created but lacks time to distribute it consistently.

1. Newsletter Management
   

Assist with:

• Building newsletters inside GoHighLevel
  
• Formatting newsletters
  
• Publishing newsletters
  
• Duplicating newsletter content for LinkedIn
  
• Scheduling newsletter campaigns
  

1. GoHighLevel (GHL)
   

The VA should be comfortable navigating GoHighLevel for marketing execution tasks such as:

• Scheduling social media posts
  
• Building newsletters
  
• Updating content
  
• Basic website edits (future)
  
• Managing client assets
  

Future responsibilities may include:

• Website updates
  
• Landing page edits
  
• Basic funnel maintenance
  

Advanced GoHighLevel development/building is not required initially and may eventually become a separate role.

1. Administrative Support
   

Assist with recurring business operations including:

• Managing recurring workflows
  
• Organizing content
  
• Following documented processes
  
• Keeping projects moving
  
• Ensuring deadlines are met
  
• Preventing tasks from slipping through the cracks
  
• Providing regular progress updates
  

1. AI-Assisted Workflows
   

The client is an AI Strategist and expects the VA to embrace AI tools.

Responsibilities include:

• Using ChatGPT efficiently
  
• Following the client's AI prompts and documentation
  
• Maintaining the client's writing style and tone
  
• Learning the client's AI workflow
  
• Eventually helping draft content using the client's AI doctrine
  

Future Growth Opportunities

As trust develops, responsibilities may expand into:

• Website content updates
  
• Additional GoHighLevel projects
  
• Content repurposing
  
• AI-assisted writing
  
• Workflow automation
  
• Additional executive assistant responsibilities
  

Required Skills

Social Media

• LinkedIn (strong preference)
  
• Facebook
  
• Instagram
  
• Social scheduling
  
• Content publishing
  
• Content repurposing
  

Marketing Tools

• GoHighLevel
  
• ChatGPT
  
• Basic Canva knowledge (preferred)
  

Administrative Skills

• Excellent organization
  
• Process management
  
• Calendar/task coordination
  
• Detail-oriented
  
• Deadline management
  
• Follow-up skills
  

Technical Skills

• Comfortable learning new software
  
• Able to navigate SaaS platforms
  
• Basic website editing (future)
  

Preferred Experience

Candidates with experience supporting:

• Consultants
  
• Coaches
  
• Thought leaders
  
• Executive brands
  
• Podcast hosts
  
• AI businesses
  
• B2B service companies
  

will be highly preferred.

Personality & Communication Preferences

Kristen emphasized that communication is her highest priority.

The ideal VA should be:

• Excellent English communicator (written and spoken)
  
• Easy to understand during meetings
  
• Proactive
  
• Highly organized
  
• Reliable
  
• Detail-oriented
  
• Comfortable asking questions
  
• Collaborative
  
• Self-starter
  
• Accountable
  
• Honest about progress and blockers
  
• Comfortable making recommendations
  

She values transparency over perfection and wants regular updates rather than silence when issues arise.

Preferred Tools

• GoHighLevel
  
• ChatGPT
  
• LinkedIn
  
• Facebook
  
• Instagram
  
• WhatsApp (primary communication)
  
• Google Workspace (preferred)
  
• Basic Canva (preferred)
  

Success Metrics

The VA will be considered successful if they consistently:

• Publish all scheduled content on time
  
• Keep podcast promotions organized
  
• Ensure newsletters are sent without delays
  
• Maintain consistent LinkedIn activity
  
• Help maximize every content asset created
  
• Reduce the client's administrative workload
  
• Keep workflows organized and moving
  

Important Client Notes

Highest Priority

✔ LinkedIn management

Secondary Priorities

• Facebook
  
• Instagram
  
• Podcast promotion
  
• Newsletters
  
• GoHighLevel scheduling
  

Future Work

• Website updates
  
• Additional GHL projects
  
• AI-assisted content writing
  

Not Required

• Video editing
  
• Graphic design
  
• Podcast production