Social Media & Content Marketing Specialist

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Social Media & Content Marketing Specialist is responsible for defining organic social media strategy and content marketing execution while improving brand awareness and fostering consumer engagement and loyalty. This role will be supporting Brunswick's Lund and Crestliner fishing brands.

The ideal candidate should be highly motivated, have attention to detail, and awareness of brand voice and customer empathy. A mindset and ability to collaborate effectively across multiple boat brands and alongside internal creative and digital teams will be key. A willingness to leverage existing processes while implementing new best practices is necessary. The ideal candidate would also have a passion for the outdoors, specifically an interest in angling or freshwater fishing.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Collaborate with brand marketing and shared teams to create and manage a content calendar inclusive of organic social media posts, blog content and influencer integrations
• Manage organic social platforms across 2 high visibility, global brands including major channels such as Facebook, Instagram, and YouTube
• Ownership of social media playbook, including an annual audit of channel performance, brand strategy inclusive of goals, KPIs, and best practices
• Work with brand marketing to curate content and drive awareness of owner’s channels and mobile applications as well as forum management
• Explore new channel opportunities with test and learn strategies to ensure brands are staying relevant on social media
• Work alongside brand and digital marketing to choose monthly blog topics, ensuring content is timely, engaging, and aligned to brand goals, overseeing the process from concept through execution
• Lead content opportunities by identifying cross-brand synergies and communicating with industry partners
• Strategize cross-functionally with digital marketing and creative services on planning, execution, and performance of key product launches and campaigns
• Analyze social data to support strategic and execution recommendations & provide quarterly reporting, detailing engagement rate, reach, followers, likes, comments, etc.
• Report on KPIs and goals during post-campaign and product launch timeframes
• Provide input on shot lists and capture live content at brand and consumer activations such as photoshoots, boat shows, dealer and consumer-facing events
• Organize and produce content with special guests, influencers, and industry partners
• Executes against brand influencer strategy, identifying and working with key influencers to drive growth
• Other duties as assigned

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or related course of study
• 5-6 years of relevant professional experience including social media management and developing and executing a social media strategy
• Intermediate level of experience creating engaging content for social media including Reels, Stories, YouTube shorts
• Intermediate level of experience with social media management tools such as Hootsuite or Gain
• Intermediate level of experience with influencer management as well as management tools such as Klear
• Intermediate skill level with a design tool such as Canva or Adobe Photoshop/Illustrator
• Proven track record of organizational skills and management across multiple stakeholders
• Demonstrated success translating visual brand identity to social media
• Passion for learning and remaining current on all forms of social media including emerging channels such as TikTok
• Excellent copywriting skills and ability to develop on-brand copy with strong attention to detail
• Have a passion and desire to engage on social media in real-time, including nights & weekends
• Open to 25% domestic travel in support of brand and consumer activations such as photoshoots, dealer events and boat shows with additional international travel as required for global brands
• A passion for content creation that resonates and is personalized to target audiences
• Ability to support community management across dedicated brands
• Intermediate level of experience with MS Office tools, including PowerPoint, Excel, and Word
• SEO experience desired, but not required
• Must be flexible to work extended hours to support the requirements of the business
• Ability to work effectively in a collaborative, team environment within a matrix organization

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Brunswick:

Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].

#Brunswick Corporation