Social Media & Content Manager

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a Social Media + Content Manager to lead Fellow’s social media presence, content strategy, and community engagement. This role is about more than just posting—it’s about building Fellow into the cultural conversation, amplifying organic moments, and creating content that drives engagement and brand love.

If you live and breathe digital storytelling, thrive on social trends, and know how to turn culture into content, this is your chance to shape the voice of one of the most beloved brands in specialty coffee.

This role is based in our office in San Francisco, CA and is required to be in-office 3 days per week. 

• A keen cultural observer who knows how to turn trends into strategic, brand-building content.
• A social media expert who understands platform nuances, best practices, and evolving algorithms.
• A storyteller at heart, with strong copywriting skills and an eye for visual storytelling.
• A community builder who thrives on engaging with audiences and fostering organic brand love.
• A creative thinker with experience developing repeatable, scalable content formats.
• A self-starter who has a bias for action. 
• A tastemaker who values design + aesthetics, with strong creative instincts and an editorial eye for what’s worth sharing.
• A data-driven strategist who can analyze metrics and turn insights into action.
• A passionate coffee lover (or at least, eager to learn!) who connects with Fellow’s mission and audience.

• Own and execute Fellow’s social media strategy—developing a compelling, consistent brand voice / expression across Instagram, TikTok, YouTube.
• Manage the content calendar, ensuring a steady stream of high-quality, on-brand storytelling that educates, entertains, and inspires.
• Lead brand community, engaging with customers, creators, and coffee enthusiasts to deepen relationships and spark conversations.
• Curate and manage content creator and brand partnerships that align with Fellow’s values and aesthetic.
• Oversee our influencer program, briefing + managing our influencer agency ensuring brand alignment across the creators, tastemakers, and cultural voices representing our brand.
• Develop and launch content franchises—recurring content series that build engagement, brand identity, and audience loyalty that can be deployed across channels.
• Spot and amplify organic cultural moments where Fellow is or can be part of the conversation in an authentic, meaningful way.
• Collaborate with internal creative teams and external partners to produce compelling content, from short-form videos to in-depth storytelling.
• Analyze performance metrics and optimize content strategy to drive reach, engagement, and conversion.
• Identify emerging trends, platform shifts, and best practices to keep Fellow ahead of the curve.

• 4-6+ years of experience in social media, content strategy, or brand marketing.
• Proven experience managing a brand’s social presence and community at scale.
• Strong writing, editing, and content development skills.
• Familiarity with social media management tools and analytics platforms.
• Basic knowledge of content creation tools (Figma, Adobe Suite, etc.).
• Experience in lifestyle, coffee, food & beverage, or design-forward brands is a plus.
  

• The opportunity to own and evolve the expression of a beloved brand.
• A creative, fast-moving environment where ideas turn into action.
• A chance to experiment, build, and set new benchmarks in content marketing.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range DOE: $100,000 - $120,000

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.