Social Media & Content Manager

Reposted 14 Days Ago
Be an Early Applicant
Campbell, CA, USA
In-Office
113K-170K Annually
Senior level
Automotive
The Role
Lead social media strategy and content capture for ChargePoint, producing video, photo, and executive content. Collaborate with internal teams and agencies to craft technical, B2B storytelling, manage content calendars, monitor analytics, and optimize performance. Serve as onsite content lead at headquarters and support internal communications and executive personal branding.
Summary Generated by Built In
About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To

Vice President, Communications

What You Will Be Doing

As the Social Media & Content Manager, you will own ChargePoint’s social media presence and content strategy, driving engagement, thought leadership, and pipeline growth through high-quality, performance-driven content. This role combines social media strategy, real-time content capture, corporate storytelling, and product communications in a highly technical, primarily B2B environment. As the primary on-site content lead, you will collaborate closely with leadership, cross-functional teams, and creative agency partners to translate complex concepts into compelling, platform-appropriate content that performs for the business. You will ensure messaging balances brand and technical accuracy, aligns with campaign goals, and delivers measurable results. Your work will elevate thought leadership, executive visibility, and product storytelling while reiterating ChargePoint’s category leadership.

What You Will Bring to ChargePoint
  • Lead and execute the company’s social media presence across multiple platforms
  • Manage content calendars, campaign concepts, and platform strategy
  • Identify content opportunities related to company culture, products, leadership, customers, and industry trends
  • Serve as the primary in-office content capture lead at company headquarters, producing video, photos, interviews, product demos, and executive content
  • Work directly with internal stakeholders to gather content efficiently and professionally
  • Coordinate with creative agency to ensure creative assets align with campaign goals, branding and platform needs
  • Foster agency teams to effectively execute workflows through to reporting  
  • Translate technical concepts into clear, engaging, and credible social content
  • Act as a bridge between product and growth marketing and the communication team
  • Support internal communications activity, including townhalls and company emails
  • Monitor content performance and audience engagement
  • Identify social trends, platform insights, and engagement opportunities to drive business impact via future content
Requirements
  • 5+ years of social media experience, preferably in a B2B environment
    Bachelor's degree in marketing, communications, or related field
  • Expert-level knowledge of social media platforms and best practices
  • Strong copywriting skills with the ability to produce on-brand content quickly
  • Photography and videography experience for social media applications 
  • Ability to communicate complex technical concepts clearly and effectively
  • Experience capturing and directing video and photo content
  • Strong project management skills with the ability to manage multiple priorities
  • Proven track record of growing audiences organically and driving engagement
  • Ability to provide clear creative direction
  • Experience leveraging data and analytics to inform content strategy
  • High attention to detail and execution accuracy
Preferred Requirements
  • Passion for eMobility
Location

Campbell, CA

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $112,500 to $170,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location. 


We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. 

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [email protected].

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.

Skills Required

  • Bachelor's degree in marketing, communications, or related field
  • Preferred 5-10 years of social media experience, preferably in a B2B environment
  • Expert-level knowledge of social media platforms and best practices
  • Passion for eMobility
  • Ability to simply and effectively communicate deep technical concepts
  • Strong copywriting skills; ability to write compelling on-brand copy at pace
  • Strong AV direction and production capability
  • High attention to detail and ability to manage multiple priorities
  • World-class project management skills
  • Track record of growing audiences organically and driving social media engagement
  • Strong ability to provide clear creative direction
  • Ability to leverage data to inform creative and copy
  • Experience supporting executive personal brands or corporate social strategy

ChargePoint Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ChargePoint and has not been reviewed or approved by ChargePoint.

  • Healthcare Strength Health coverage is presented as comprehensive, with full medical, dental, and vision plus programs like EAP, life/AD&D, disability, and tax‑advantaged FSAs/HSAs. This core coverage serves as a strong foundation even when other elements feel mixed.
  • Equity Value & Accessibility Employees can participate in an ESPP and may receive discretionary equity awards, and commentary highlights equity as a meaningful part of total compensation. In a stock‑centric pay mix, this can provide upside for those who value equity exposure.
  • Wellbeing & Lifestyle Benefits On‑site EV charging, stocked kitchens, pet‑friendly offices, and fitness amenities are called out as everyday perks. These lifestyle benefits align with the company’s mission and can enhance the day‑to‑day experience for office‑based staff.

ChargePoint Insights

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The Company
HQ: Campbell, CA
968 Employees
Year Founded: 2007

What We Do

Electric mobility is the smart choice. We make it the easy one, too. So easy that someone plugs into our network every 2 seconds. Since 2007, we’ve focused solely on building the best electric vehicle (EV) charging experience for everyone involved in the shift to electric. Join us in shaping the future of mobility. If you'd like to learn more about what it's like to build the new fueling network, check out our Engineering Blog: www.chargepoint.com/engineering

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