Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$103,000.00 - $133,700.00
JOB OVERVIEW:
The Social Media Content & Digital Marketing Manager will support leading the execution of our organization's digital strategy for Blue Diamond Snacks and Almond Breeze Almondmilk. This role elevates our brand presence, engages our audience, and drives growth across our digital platforms.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS
- Support the execution of a comprehensive social media strategy to increase brand awareness and drive engagement.
- Monitor social media channels for industry trends, competitor activity, and relevant conversations, and leverage this information to optimize content strategy.
- Partner with the marketing team to ensure alignment of social media initiatives with overall marketing objectives and campaigns.
- Collaborate with external creative agencies to develop high-quality content, including graphics, videos, and other multimedia assets, that aligns with brand guidelines and resonates with our target audience.
- Provide guidance, feedback, and direction to external partners to ensure that deliverables meet quality standards, deadlines, and objectives. Ensure alignment with overall brand goals and marketing objectives.
- Manage relationships with external vendors, negotiate contracts, and oversee budgets to maximize the ROI of creative partnerships.
- Manage social media calendars, scheduling, and posting content in a timely manner, ensuring consistency in voice, tone, and messaging.
- Engage with the online community by responding to comments, messages, and inquiries in a professional and timely manner.
- Analyze social media performance metrics and generate regular reports to track key performance indicators (KPIs) such as reach, engagement, and conversion rates.
- Identify opportunities for growth and improvement based on data insights and industry best practices.
- Stay up-to-date with the latest social media trends, tools, and platforms, and recommend innovative strategies to enhance our social media presence.
MINIMUM JOB REQUIREMENTS
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. MBA or advanced degree preferred.
- 5+ years years of experience in social media and digital marketing, preferably within the food and beverage industry.
- Proven track record of developing and executing successful digital marketing campaigns.
- Proficiency in creating engaging, high-quality content for various digital platforms (text, image, video) including video editing skills (e.g., Final Cut Pro, Adobe Premiere).
- Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva)
- Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), trends and best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms to monitor and analyze performance metrics.
- Strong understanding of social media platforms, digital advertising, SEO, and content marketing.
- Proficiency in using social media management tools and analytics platforms to monitor and analyze performance metrics.
- Excellent written and verbal communication skills
- High energy, charismatic and the ability to craft clear, compelling messages tailored to different audiences
- Creative mindset with the ability to generate innovative ideas
- Passion for healthy living and promoting nutritious products.
PHYSICAL DEMANDS
Office demands include extensive use of telephone and computer
WORK ENVIRONMENT
Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 10% of the time.
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
Top Skills
What We Do
Blue Diamond Growers is on a global mission to share the benefits of almonds with the world.
Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply.
The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.
Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.
This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
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