We are DemandScience, a global company which never stops innovating in our mission to provide the healthiest and most predictive global B2B data and intelligence for our customers. Our clients include sales and marketing professionals at global companies. Excellent execution is in our DNA. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.
Position Summary:
Designing, creating, and delivering social engagement programs through various marketing channels to support expansion and growth of the company brand and solutions, providing oversight to the assigned company/brand social media channels and content (both paid/sponsored and organic) with the objective of creating brand awareness, building loyal communities/following, and influencing revenue.
Essential Job Functions “What You’ll Do”:
- Collaborates with internal teams and cross-brand marketing leaders to conceptualize and oversee the creation of digital strategies and assets with a focus on social media and overall social engagement footprint
- Develops and implement strategies and tactical plans to engage with external B2B communities and influencer audiences.
- Participates in creating, building and executing a global social media strategy.
- Creates and manages Paid and Organic Strategies and roadmap across all owned social channels.
- Works with outside vendors to support social media and 3rd party platform needs.
- Creates and implement social media advertising campaigns.
- Owns social media employee program, including communications and methodologies for increasing employee engagement
- Works with internal teams and vendors to support the production of content including blog posts, whitepapers, infographics, and videos.
- Works cross department to source appropriate materials for social media owned media.
- Curates and disseminate relevant industry information for distribution across branded social media platforms and employee social programs.
- Builds social listening program to track industry segments, clients, and competitors and compile information to share with the marketing team and to influence marketing programs where appropriate.
- Leverages a range of engagement types including posts, surveys, video, online events, live social opportunities, podcast hosting, etc.
- Builds, maintains, and provides social media reporting and insights material. Strategize and maintain a social editorial calendar.
- Provides optimization recommendations for targeting, creative and budgets
Essential Qualifications “What You’ll Need”:
- Bachelor's Degree in Science, Marketing, Advertising or a related field
- 5-7 years Social marketing experience in either an agency working with B2B clients or in a corporate B2B environment including social media management
- Leadership experience with demonstrated success.
- Experience working with social media management platforms such as Sprout Social, Oktopost, Sprinklr, or comparable platform
- Experience with social media management via channels including Facebook, Twitter, LinkedIn, Instagram, YouTube, Reddit, TikTok and SlideShare
- Works with a range of audiences, building communities, and influencer marketing
- Strong analytics background; comfortable leveraging data to make recommendations and decisions
- Meticulous attention to detail to document activities, anticipate problems, plan schedules and monitor performance according to deadlines and priorities.
- Ability and desire to take on any challenge and work cross-functionally with a global team.
- Ability to think creatively and has the initiative to present new ideas.
- Proficient in managing PAID campaign experiences via search, display, social preferred
- Familiar with implementation of on-page SEO strategies
- Experience managing a WordPress website
- Familiar with Adobe Suite, Microsoft Office, Google Analytics, Console, Adwords, and Tag Manager platforms.
- Ability to work toward goals, meet deadlines, and contribute positively to the team environment
- Ability to communicate effectively in both a verbal and written manner.
THE GOOD STUFF!
We embrace diversity and inclusion and encourage our amazing team members at Demand Science to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy. Check this out!
- Paid time off
- Medical provided through HMO
- Life Insurance
- Peer-Appreciation Program
- Employee Referral Program
- A fast-paced, innovative culture with an open and collaborative environment, where you can make an impact.
- Join a great organization that cares about employees!
Demand Science is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Find out more at https://demandscience.com/careers/#join-the-team
Top Skills
What We Do
DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation








