Do you want to shape and elevate how the brand connects with people online?
Then this is for you!
Join our Global Channels Team in Salzburg, Austria, and oversee all aspects of community management.
IN A NUTSHELL
You'll shape and elevate how the brand will connect with people online. By blending creativity, strategy, and community insight, you’ll ensure every interaction, from captions to comment replies, reflects the brand's unique tone of voice and deepens audience connections. Managing community-driven platforms will become one of your key responsibilities. Through crafting engagement strategies, you’ll foster true fandom and build lasting connections. Additionally, you’ll oversee the quality and authenticity of brand interactions across all social channels.
COMMUNITY MANAGEMENT
You’ll oversee all aspects of community management, shaping the brand’s tone of voice on social media, crafting compelling captions, managing a network of freelancers, and handling replies to drive follower engagement. Every interaction will reflect the brand’s personality and values, fostering genuine and ongoing conversations with the audience. Your focus will be on making every comment, caption, and reply feel intentional, human, and unmistakably on-brand.
MANAGE COMMUNITY-BASED PLATFORMS
You’ll lead strategy and execution across community-driven platforms like Reddit, LinkedIn, and Broadcast Channels. These spaces will require a personal, human-centered approach that balances brand authority with authenticity. Building the brand’s presence, nurturing discussions, and creating meaningful touchpoints will position the brand as relatable and relevant within different digital communities.
HARBOR FANDOM
You’ll develop and execute engagement strategies designed to turn casual followers into fans, and fans into advocates. By deepening “brand and can love” through interactive content, surprise-and-delight moments, and creative activations, you’ll strengthen emotional connections. Your efforts will transform passive audiences into active communities who not only follow but actively participate, share, and celebrate the brand.
- 4+ years' experience in the social media industry, with in-depth knowledge of best practices, community building and audience engagement strategies on platforms such as Reddit and LinkedIn.
- Strong writing skills in fluent English, with expertise in tone-of-voice management and authentic brand storytelling.
- Solid understanding of online culture, fandoms and social media behaviour, enabling the creation of strategies that foster genuine relationships and deepen brand loyalty.
- Creative, proactive and passionate team player with a focus on building meaningful brand-to-fan relationships.
- Willingness to explore, innovate and try new approaches while maintaining authenticity and relevance.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
