Social Media Community / Influencer Specialist

Posted Yesterday
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Irving, MI, USA
In-Office
Junior
Kids + Family • Retail
The Role
Manage Michaels’ influencer marketing campaigns, brand ambassador programs, social media content briefs, campaign reporting, KPI analysis, and TikTok moderation. Build relationships with influencers and partners, monitor social trends, identify relevant craft and art topics, and provide data-driven recommendations. The role requires strong written and verbal communication, organization, deadline management, and coordination with internal teams, vendors, and external agencies.
Summary Generated by Built In
Support Center - Irving

The Social Media Community / Influencer Specialist will execute social media strategies and be responsible for the ongoing management and growth of Michaels’ social media presence and influencer marketing program. The individual is an accomplished communications professional who is deadline-oriented with a strong understanding of social media platforms, best practices, and proven related experience. This Team Member will work closely with Category Management, Media, Vendors, Digital/Social, and Store Operations teams to ensure timely program success.

Major Activities

  • Manage Influencer Marketing Content Campaigns, including relationship building, outreach, and partner management
  • Assist with building the strategy, scaling, and executing Brand Ambassador programs across key categories
  • Prepare and disseminate campaign briefs for social media content and campaigns
  • Track, measure, and report on Social Influencer Campaigns as well as Brand Ambassador KPIs and benchmarks, including interpreting data and providing recommendations
  • Stay up-to-date on social media trends and creative content formats, and identify rising topics of interest in the craft and art space.
  • Oversee Social Moderation for TikTok, including responding to DM, viral comments and overseeing Social Moderation agency

Other duties as assigned

Minimum Knowledge/Skills/Abilities

Minimum Education

  • Bachelor’s degree
  • Journalism, Communication, Marketing, or related field

Minimum Special Certifications or technical skills

  • Expert in social platform mechanics and best practices
  • Working knowledge of Microsoft Office applications

Minimum Type of experience the job requires

  • 2-3 years of marketing experience or a related field

Other

  • Ability to organize and execute multiple projects
  • Willingness to work under pressure and meet deadlines
  • Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
  • Need to be highly organized, detail-driven, and data-driven

Preferred Type of experience the job requires

  • Retail marketing background

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.


Michaels offers a range of benefits to support team members and their families. Depending on position and eligibility, team members may have access to a 401(k) with employer match, an Employee Assistance Program, medical, dental, and vision coverage, telemedicine services, flexible spending accounts, commuter benefits, tuition assistance, adoption assistance, and various voluntary insurance options. All team members enjoy everyday perks such as employee discounts and access to partner discount programs. For a summary of benefits, visit the Michaels Benefits at a Glance page. For additional information regarding benefits, visit MIKBenefits.com


Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.


Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

EEOC Know Your Rights Poster in English

EEOC Know Your Rights Poster in Spanish

EEOC Poster Optimized for Screen Readers

Federal FMLA Poster

Federal EPPAC Poster

Skills Required

  • Bachelor’s degree
  • Degree in Journalism, Communication, Marketing, or a related field
  • Expertise in social media platform mechanics and best practices
  • Working knowledge of Microsoft Office applications
  • 2–3 years of marketing experience or related experience
  • Ability to organize and execute multiple projects
  • Ability to work under pressure and meet deadlines
  • Excellent written and oral communication skills
  • Highly organized, detail-driven, and data-driven work style
  • Retail marketing background

Michaels Stores Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Michaels Stores and has not been reviewed or approved by Michaels Stores.

  • Healthcare Strength Multiple medical, dental, and vision options are available alongside virtual care and an Employee Assistance Program. Basic life and AD&D are provided for full-time team members, with optional disability coverage.
  • Retirement Support A 401(k) plan with company matching supports savings for retirement. Eligibility begins after a short tenure period.
  • Wellbeing & Lifestyle Benefits Team members receive broad merchandise and custom framing discounts plus partner savings on fitness, travel, and services. Programs such as Michaels CARES and tuition assistance add wellbeing and development support.

Michaels Stores Insights

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The Company
HQ: Irving, TX
10,149 Employees
Year Founded: 1973

What We Do

The Michaels Companies, Inc. is North America's largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for Makers and do-it-yourself home decorators. The Company owns and operates more than 1,200 stores in 49 states and Canada. Additionally, the Company serves customers through Michaels.com, consumercrafts.com and aaronbrothers.com. The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry.

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