Social Media & Brand Specialist

We are looking for someone who owns our social presence across organic social channels and peer review platforms, and connect that presence to concrete outcomes: awareness, engagement, pipeline influence, and conversion. You will work at the intersection of brand, demand generation, and audience advocacy, three areas that most companies treat separately, and that we are deliberately combining into one high-impact function. This is a hands-on role with real ownership and real visibility inside a global marketing team.
What You Will Own
Social Media • Build and execute a funnel-focused social strategy across LinkedIn, Meta, Reddit, and emerging channels• Brief, design and create high-performing content: original video, social series, trend-led formats, and customer social proof assets across organic and paid social channels. (main channels: LinkedIn, Reddit, X, Meta, others)• Amplify peer reviews, customer stories, and UGC to support brand awareness and demand generation campaigns• AI driven strategy to execute social in a smarter way.
Peer Review Platforms • Own the strategy and performance of G2, Gartner Peer Insights, and similar platforms• Drive customer testimonials and review acquisition, quality, and velocity aligned to GTM priorities and target segments• Optimize company profiles, categories, and messaging to support conversion and AI search visibility• Track and report on how peer reviews influence pipeline, conversion rates, and buyer decisions
Cross-Functional Integration • Work with marketing peers, and other key stakeholders to embed social proof into go-to-market campaigns, and other relevant company content to build up our digital footprint.• Partner with Customer Success and Customer Marketing to activate customers and generate reviews• Ensure trust signals are present and well-timed across key conversion points in the funnel
What this role is not
This is not a pure content creation, social media calendar or community management role. You will be expected to connect your work to measurable outcomes: review velocity, conversion improvement, pipeline influence, and whether the right trust signals reach the right buyers at the right moment. If you think in metrics as naturally as you think in formats and hooks, this is the right role for you.
What We Are Looking For
Experience and Skills • 4+ years in B2B SaaS marketing, social media, demand generation, or customer advocacy• Bachelor's degree in communications, Marketing, Media, Social Sciences, or a related field.• Proven experience growing and managing LinkedIn Reddit, X, Meta, and other social channels with measurable outcomes.• Hands-on experience with peer review platforms such as G2 or Gartner Peer Insights• Strong understanding of how social proof and third-party advocacy connect to demand, pipeline, and buyer trust• Comfortable with analytics tools such as Hootsuite, Looker Studio, or similar to measure and report performance• Design literacy and confidence using lightweight tools to guide creative direction and iteration• Experience in AI brand/social visibility and how social signals influence discoverability
How You Think and Work • You are a clear and compelling communicator with natural copywriting instincts• You think in metrics and always ask how this connects to pipeline or conversion• You are hands-on, move fast, and are comfortable owning projects end to end• You know how to work cross-functionally and get things done without waiting to be told• You have a growth mindset and treat every result as a learning opportunity• You understand how AI search engines and LLMs surface brand content, and you use that knowledge actively to improve discoverability and trust signals, not just as a feature you have heard of.
What We Offer • Competitive salary aligned to market benchmarks• Benefits package adapted to your location• Real career growth and a genuine learning culture• Hybrid work model with a minimum of two days per week at a Lansweeper office• A collaborative, international team across Europe and North America
About Lansweeper
Lansweeper is the leader in AI Cyber Asset Intelligence. We give IT and Security teams a single, trusted, continuously updated view of every asset across their entire technology estate. Trusted by over 20,000 organizations worldwide - including Nestlé, Nvidia, and Fiskars - we help enterprises make faster decisions, reduce risk, and stay in control of environments that never stop changing.
The Team
You will join our Global Marketing team and report to the Growth Marketing Director. You will work closely with Demand Generation, Content, Product Marketing, Sales, and Customer Success to connect social and advocacy efforts to the full marketing ecosystem.
Ready to own it? Apply now or share this role with someone who should.
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