The Role
As the Social Media & Brand Manager, you will lead the strategy, execution, and performance of our social media presence to increase brand awareness, audience engagement, and business growth. This role is responsible for managing content calendars, creating branded digital content, analyzing performance metrics, and implementing data-driven strategies across all social platforms.
The ideal candidate is both analytical and creative, with a strong understanding of social media growth, platform analytics, content strategy, and digital design. You will collaborate cross-functionally to support company branding initiatives while using data and insights to continuously optimize performance and drive results.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with company goals, brand positioning, audience growth, and engagement objectives.
- Build and manage monthly and quarterly content calendars across all social platforms, ensuring consistent messaging, strategic campaign planning, and timely execution.
- Create and maintain structured posting schedules, workflows, and approval processes to improve efficiency, organization, and cross-functional collaboration.
- Design and develop branded social media content and digital assets using Canva or similar design platforms while maintaining brand consistency across all channels.
- Analyze social media performance metrics and audience behavior to identify trends, optimize content strategy, and drive measurable growth.
- Track and report on key performance indicators including engagement, reach, follower growth, conversions, retention, campaign performance, and overall social media ROI.
- Prepare weekly and monthly reports for leadership, providing actionable insights and strategic recommendations based on data and performance trends.
- Conduct audience research, competitor analysis, and trend monitoring to identify opportunities for growth, engagement, and brand awareness.
- Monitor platform updates, algorithm changes, and industry best practices to ensure social media strategies remain effective and competitive.
- Collaborate cross-functionally with Sales, Recruiting, Leadership, Operations, and Customer Service teams to support company-wide branding initiatives, campaigns, events, and business objectives.
- Support reputation management and community engagement efforts by helping develop strategies that strengthen brand perception and audience relationships.
- Identify opportunities for process improvement, automation, and workflow optimization to enhance the effectiveness of the social media function.
Requirements:
- 3+ years of experience in social media management, digital marketing, brand marketing, or a related field.
- Proven experience developing social media strategies that drive audience growth, engagement, and measurable business results.
- Strong understanding of social media analytics, reporting, audience insights, and performance optimization.
- Experience building and managing content calendars, campaign schedules, and social media workflows.
- Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools.
- Strong understanding of platform algorithms, audience growth strategies, content performance analysis, and engagement optimization.
- Excellent organizational and project management skills with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
- Data-driven mindset with the ability to interpret analytics and translate insights into strategic recommendations and actionable plans.
- Experience collaborating across multiple departments and presenting performance insights to leadership teams.
- Strong written, verbal, and visual communication skills with a keen eye for branding, design, and content quality.
- Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices is a plus.
Benefits:
- Competitive salary package
- Comprehensive health, dental, and vision insurance
- Retirement benefits including 401(k) plans
- Generous paid time off
- Professional development and career growth opportunities
MUST HAVE 2-3 YEARS OF EXPERIENCE
Skills Required
- 3+ years of experience in social media management, digital marketing, brand marketing, or related field
- Proven experience developing social media strategies that drive audience growth and measurable business results
- Strong understanding of social media analytics, reporting, audience insights, and performance optimization
- Experience building and managing content calendars, campaign schedules, and social media workflows
- Proficiency with Canva and social media management and analytics platforms (Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush)
- Excellent organizational and project management skills with ability to manage multiple campaigns and deadlines
- Data-driven mindset with ability to interpret analytics and translate insights into strategic recommendations
- Experience collaborating across departments and presenting performance insights to leadership
- Strong written, verbal, and visual communication skills with a keen eye for branding and design
- Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices
What We Do
SBG Funding is a New York City-based small business financing company serving businesses across all 50 U.S. states. Since 2017, it has delivered over $3 billion in financing to more than 28,000 U.S. small businesses. SBG Funding is a direct provider of revenue-based financing and a marketplace offering a broad range of funding solutions through an extensive network of lenders. SBG Funding is led by Jeffrey Sachs, Founder & CEO. Its mission is to provide fast, flexible, and responsible capital to the small business community. Customers have come back for more than 64,000 transactions in total, which the company credits to fast decisions and advisors who understand how small-business cash flow works. SBG Funding's products include revenue-based financing, term loans, lines of credit, equipment financing, invoice financing, and SBA financing up to $10 million. The company serves small businesses across many industries, with concentrated activity in construction, manufacturing, medical & healthcare, retail, food & beverage, and trucking & transportation. SBG Funding is a five-time Inc. 5000 honoree and maintains a 4.9-star Trustpilot rating. To learn more, visit sbgfunding.com.
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