About the Role
We’re looking for a Social Media Manager who can own and elevate our social presence across all major platforms. This role goes beyond posting—you will drive content quality, campaign execution, and audience growth, while ensuring everything we put out is aligned with business goals.
Key Responsibilities
- Own Multi-Channel Social Strategy
Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
Ensure consistent brand voice while adapting content to each platform
Plan and execute weekly and monthly content calendars - Elevate Content Quality
Continuously improve content quality, storytelling, and visual standards
Work closely with designers, editors, and KOLs to produce high-performing content
Identify trends and translate them into relevant, on-brand executions - Campaign-Driven Execution
Lead social execution for key marketing campaigns (product launches, promos, activations)
Ensure social content supports conversion, engagement, and user acquisition goals
Collaborate cross-functionally with PR, KOL, and growth teams - Drive Growth & Engagement
Grow followers and improve engagement across all platforms
Optimize content based on performance data and insights
Experiment with formats, hooks, and content structures to improve reach - Monitor Social Sentiment
Track and analyze social sentiment, trends, and user feedback
Respond to community interactions and manage brand voice in real-time
Identify risks, issues, or opportunities from social conversations
Requirements
- 3–6+ years experience in social media, content, or digital marketing
- Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
- Proven track record of growing accounts and improving engagement
- Strong content instinct—knows what works, not just what looks good
- Data-driven, but also creative and fast-moving
- Experience in fintech / crypto is a plus
Skills Required
- 3-6+ years experience in social media, content, or digital marketing
- Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
- Proven track record of growing accounts and improving engagement
- Strong content instinct
- Data-driven
- Experience in fintech / crypto is a plus
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
