Brand Manager Retail France

Position Title: Brand Manager Retail France
Position Type: Regular - Full-Time
Requisition ID: 43892
Brand Manager Retail France
Villeneuve-d'Ascq, France
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
As Brand Manager Retail France, you will be responsible for driving the activation of growth opportunities within the potato category in the French Retail market. You will contribute to the delivery of the CE region's business objectives by combining strong market understanding, consumer and category insights, and impactful marketing execution.
You will join the French Retail Marketing team at an exciting time, with significant growth ambitions and several high-impact marketing initiatives ahead. The role offers the opportunity to take ownership of major activations in France and to shape how McCain connects with consumers across multiple touchpoints.
Working closely with the French Commercial team, European Marketing teams, Category Managers, Digital Media Manager and external agencies, you will lead the development and execution of marketing plans that strengthen our brands, grow the category and deliver sustainable business results.
What you'll be doing.

• Develop and monitor annual marketing plans in line with the overall business and brand strategy.
• Identify and activate priority growth opportunities through integrated 360° marketing plans, working closely with internal stakeholders and external agencies.
• Own the Retail Potato product portfolio, including quality follow-up, and develop action plans across promotions, pricing, media, packaging and other key marketing levers.
• Analyse market, consumer and category trends using distributor and consumer panel data, translating insights into clear recommendations and actions.
• Develop country-level growth strategies, insights and supporting marketing tactics to accelerate business performance.
• Lead the development of key marketing moments and major 360° activations, ensuring consistency and impact across in-store, media, social media, promotional and experiential channels.
• Partner closely with Sales to translate brand strategy into effective commercial activations and ensure strong execution across consumer and shopper touchpoints.
• Contribute to new product development by acting as a market expert, building business cases and P&Ls, developing go-to-market plans and tracking innovation performance.
• Contribute to the development and execution of brand communication strategies for the French market.
• Take ownership of major upcoming initiatives, which may include high-profile partnerships and events, depending on your experience and level of seniority.
• Manage complex, cross-functional projects involving multiple stakeholders across Marketing, Sales, Media, Category, agencies and European/Global teams.
• Represent the French Retail market in relevant European and Global projects, ensuring local priorities and consumer needs are taken into account.
• Lead and coordinate CSR-related topics and action plans within the team.

What you'll need to be successful.

• At least 3-4 years of experience in FMCG marketing, ideally within a branded business and with strong exposure to the Retail environment.
• Experience in a large FMCG organisation would be an advantage, but we are equally open to strong candidates from smaller or mid-sized FMCG businesses who have demonstrated the ability to manage complex, high-impact marketing activations.
• Strong understanding of consumer, market and category dynamics, with the ability to turn insights into actionable recommendations.
• Proven experience in marketing activation, with the ability to develop and execute 360° campaigns across multiple touchpoints, including in-store, paid media, social media, promotional and experiential activations.
• Strong analytical and project management skills, with a clear business and numbers-oriented mindset and the ability to connect brand performance with sales results.
• Excellent written and verbal communication skills.
• Very strong command of English and French, both written and spoken.
• Experience working effectively in a matrix organisation, with the ability to navigate multiple levels of hierarchy, European and Global stakeholders, and complex decision-making processes.
• Strong situational awareness and interpersonal skills, with the ability to adapt your communication and influencing style to different stakeholders and contexts.
• A pragmatic, positive and dynamic approach, with the confidence to challenge, push your ideas and influence decisions while demonstrating humility and a strong team mindset.
• A creative and innovative mindset, with a genuine interest in identifying new ways to grow brands and categories.

What will make you stand out.

• Experience managing high-visibility marketing activations or major consumer events, such as sports partnerships, large-scale campaigns or national brand activations.
• Experience managing significant product launches or innovations from strategy through to go-to-market and activation.
• Experience working in a complex international matrix, balancing local market needs with European and Global priorities.

Benefits of the role.

• Join a global, family-owned company with a strong purpose and a collaborative culture.
• Work in an international and highly cross-functional environment, with regular interaction across France, Europe and global teams.
• Take ownership of high-impact projects with strong visibility across the organisation and the opportunity to directly influence brand and business performance.
• Develop your expertise across brand strategy, category, innovation, consumer insights, media and commercial activation.
• Benefit from a hybrid working model, with flexibility depending on business and team requirements.
• Access opportunities for learning, development and career growth within McCain.

Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
About the team.
As Brand Manager Retail France, you will work at the intersection of Marketing and Commercial, partnering closely with the French Sales organisation as well as European and Global Marketing teams. You will play a key role in translating consumer and market insights into growth opportunities and ensuring their successful activation in the French market.
You will work in a highly collaborative, cross-functional environment where the ability to build relationships, influence without direct authority and bring different teams together will be critical to success.
About McCain.
Click here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: Continental Europe
Department: Retail Marketing France
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS