Social Marketing Designer

Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now scaling across the US and beyond. We exist to make wellness simple, transparent, and science-backed — and we've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build. Now, we're scaling our in-house creative engine, and we need a designer who can keep up.

We're looking for a Social Media Designer to join our Social & Content Marketing team and own the creative production behind everything we publish across organic and paid channels in the US and Mexico. You'll translate brand strategy into scroll-stopping visuals — carousels, covers, thumbnails, motion pieces, video edits, and ad creative — while building the systems (templates, frameworks, design kits) that let our team move fast without losing quality. This is a hands-on, high-output role for someone who lives on TikTok and Instagram, thinks in systems, and gets excited about short-form content that actually performs.

• Translate content strategy into high-impact social-first assets: carousels, covers, thumbnails, video assets, and static ads
• Design and edit motion graphics and short-form video that drive retention, clarity, and brand recognition
• Build scalable templates and visual systems that accelerate production without sacrificing craft
• Adapt brand campaigns into native social formats while protecting creative intent
• Partner with Social, Content, and Performance Marketing teams to ship work that hits both brand and performance KPIs
• Continuously evolve our visual system based on platform trends, audience behavior, and business needs
• Ensure visual consistency across every output — regardless of volume or speed

• 3–5 years of demonstrable experience in digital design, social-first content, or creative agencies (marketing-focused)
• Strong portfolio of social-first work — especially TikTok, Instagram, and short-form video
• Advanced command of Adobe Creative Suite (Photoshop, Illustrator, After Effects / Animate)
• Advanced video editing skills (Premiere Pro, CapCut, or similar)
• Solid foundation in motion graphics
• Comfort working with AI design tools (Firefly, Nano Banana, or similar)
• Experience in high-velocity environments with multiple simultaneous deliverables
• Bachelor's degree (preferably in Design, Communication, Marketing, or related); digital marketing / social media certifications are a plus
• Advanced English + native Spanish — you'll be producing content for both US and MX audiences

• Background in wellness, fitness, lifestyle, pharma, or competitive CPG categories
• Proven cases of building organic social content with strong performance
• Experience producing for both organic and paid (statics, motion, video ads)
• Track record building visual systems, templates, and production workflows
• Direct collaboration history with Social, Performance, and Content Marketing teams
• Demonstrable impact on retention, visual clarity, and engagement through design

• Join one of the fastest-growing plant-based brands in Latin America, actively expanding into the US
• Real ownership of the creative output for a brand that's actively shaping its category
• Collaborative, ambitious team that values craft, speed, and ideas over hierarchy