Social Lead

Posted 7 Days Ago
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Poland
Mid level
AdTech • Digital Media • Marketing Tech • Software
The Role
The Social Lead will develop and oversee the paid social marketing function, launching campaigns on Meta and TikTok, optimizing performance, and managing a small team.
Summary Generated by Built In

SBC Performance is a digital marketing and ad-tech ecosystem partnering with the world’s top ad platforms to drive performance. We help brands scale globally through high-converting creative marketing solutions and smart campaign optimization. We’re proud to be elite partners with TikTok (Top 1 globally), Meta (Top 10), and Google.

With a team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and more, we are building a fast-moving, data-first performance culture.

Now, we’re looking for a Social Lead a hands-on performance expert who will build and lead our paid social marketing function from the ground up, launching scalable campaigns across Meta and TikTok to drive measurable growth.

Key Responsibilities
  • Build the paid social marketing ecosystem from scratch (Meta, TikTok).
  • Set up and configure Business Managers, pixels, and event tracking systems.
  • Launch, test, and optimize offers, creatives, and ad formats to identify high-performing combinations.
  • Develop content and creative guidelines for future campaign scaling.
  • Establish campaign structure, workflows, and optimization frameworks.
  • Collaborate with creative, analytics, and product teams to align on performance and creative strategy.
  • Transition from testing to scaling campaigns with sustainable ROI.
Requirements
  • 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok.
  • Proven success in launching and scaling data-driven campaigns with significant budgets.
  • Experience in people management (2-3 people in the team).
  • Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM).
  • Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization.
  • Experience building systems, workflows, and best practices from scratch.
  • English — Upper-Intermediate.
  • Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
What We Offer
  • Opportunity to build and lead the paid social function from zero.
  • Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
  • Competitive compensation and performance-based bonuses.
  • Flexible working hours (start between 9:00–11:00 CET).
  • Paid vacation and sick leaves.
  • Professional development, certifications, and knowledge-sharing culture.
  • Transparent communication, decision-making autonomy, and a data-driven environment.

Top Skills

Business Managers
Event Tracking Systems
Ga4
Gtm
Meta
Mmps
Pixels
Tiktok
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The Company
HQ: Prague
18 Employees
Year Founded: 2023

What We Do

SBC Performance is a leading digital ad agency partnered with giants like TikTok, Google, Meta, Pinterest, and Snapchat, propelling your brand's digital presence to the next level.

We specialize in a range of services designed to enhance your marketing strategy:

- Advertising Accounts: Get access to premium advertising accounts on platforms like Meta, TikTok, and Google.

- Creative Support: From UGC content to motion design and creative adaptation, our team crafts engaging visuals and videos that captivate audiences.

- Audit Services: Comprehensive audits of your ad activities to identify opportunities and optimize performance.

- Performance Support: Regular consultations and optimization tips to keep your campaigns running at peak efficiency.

- Campaign Management: Full-service management of ad campaigns across major platforms, ensuring effective and targeted reach.

- Search Arbitrage Infrastructure: Access to providers, offers, and best practices for maximizing returns through search arbitrage.
Our expertise in digital advertising has helped clients achieve a 150% boost in engagement and a 200% increase in ROI.

With SBC Performance, your brand will not only stand out—it will soar.

https://sbc-performance.com/

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