Social Freelancer, Sneakers

Reposted 23 Days Ago
Be an Early Applicant
Hiring Remotely in New York, NY
In-Office or Remote
Mid level
AdTech • Digital Media
The Role
Execute the voice of Complex Sneakers across social platforms, curate content, manage community engagement, and create original assets while tracking growth and engagement strategies.
Summary Generated by Built In
Company And Culture

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

What You'll Do

  • Execute the voice of Complex Sneakers (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing
  • Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Sneakers
  • Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
  • Surface and pitch viral, breaking, and social-friendly content to our news team
  • Develop creative assets in Photoshop and Premiere/CapCut
  • Ideate, source, and create original real-time content for all Complex Sneakers audiences, identifying memes and trends at the cusp of virality
  • Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
  • Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
  • Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary

Who You Are

  • 2-3 years of social media and editorial experience with a publisher or brand
  • A deep understanding of the Complex Sneakers content, voice, and tone
  • Proficient in Adobe Creative Suite and Premiere Pro
  • Positive, intuitive, proactive, and collaborative team player
  • Strong writing and communication skills, proofreading experience, and quick decision-making skills
  • Must be willing to work nights and occasional holidays for coverage of live events
  • Robust knowledge of sneaker culture and how it connects to areas such as streetwear/fashion + pop culture + sports + music
  • Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
  • Proven track record in driving audience and consumer action on social
  • Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
  • Self-management skills + take charge attitude
  • Possesses an entrepreneurial spirit
  • Thinks strategically and analytically
  • Pushes for creative and out-of-the-box ideas
  • Action-oriented
  • Drives results
  • Cultivates innovation

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

Top Skills

Adobe Creative Suite
Facebook
Instagram
Photoshop
Premiere Pro
Tiktok
Twitter
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The Company
Los Angeles, CA
596 Employees
Year Founded: 2002

What We Do

Complex NTWRK champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), music discovery (Pigeons and Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what's next and build valuable relationships with the audiences who live in it, join us at Complex NTWRK.

Complex NTWRK creates and distributes original programming with premium distributors including Netflix, Hulu, Facebook, Snap, Fuse, Pluto TV, Roku and more. Our content spans across music to movies, sports to video games, sneakers, fashion to food and more. In 2016, Complex launched its flagship event ComplexCon in Long Beach, California, to bring the "Internet to life."

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