- Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive.
- Hooks and openings: Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading.
- Captions and publishing copy: Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it.
- Scripts and concepts: Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats.
- Channel adaptation: Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel.
- Trend and audience language: Track cultural conversations, comment language, memes, formats, and audience behavior; identify language and angles Linktree can credibly use.
- Testing and optimization: Develop hook, caption, and script variants; partner on structured creative tests and use performance data and audience response to improve the next round of copy.
- Editorial operations: Manage a high-volume copy pipeline across calendars, briefs, review cycles, approvals, revisions, and publishing deadlines while maintaining strong copy hygiene.
- Cross-functional partnership: Work closely with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs, shape ideas, and protect the social point of view.
- 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience, ideally in a high-volume content environment.
- A portfolio that demonstrates both voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
- Exceptional command of concise writing, with the ability to create clarity, tension, humor, specificity, and momentum in very little space.
- The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
- Deep fluency in social culture and platform conventions, including how copy functions differently across TikTok, Reels, Shorts, YouTube, and other social formats.
- The speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy and consistency across a high-volume pipeline.
- Strong collaboration communication and skills.
- A test-and-learn mindset, with the ability to use audience feedback, performance data, and AI-enabled workflows to sharpen ideas without outsourcing judgment or originality.
Skills Required
- 3-5 years writing social copy for a brand, agency, publisher, creator, or personal audience
- Portfolio demonstrating voice and performance, including hooks, captions, scripts, campaigns, or posts with explanation of results
- Exceptional concise writing skills, including clarity, tension, humor, specificity, and momentum
- Ability to write across entertainment, education, product storytelling, creator content, community response, and brand moments
- Deep fluency in social culture and platform conventions across TikTok, Reels, Shorts, YouTube, and other social formats
- Ability to generate strong options, respond to feedback, revise quickly, and maintain accuracy in a high-volume pipeline
- Strong collaboration and communication skills
- Test-and-learn mindset using audience feedback, performance data, and AI-enabled workflows
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
Linktree Insights
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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