Social & Content Manager, Toys

Content Strategy & Execution

• Define and own the global content strategy for key ZURU Toys brands across organic, owned, and paid channels.
• Drive audience growth through best-in-class content delivery that improves community engagement and sentiment.
• Oversee content planning across all channels, including content calendars, copywriting, and creative execution across all content formats.
• Drive regular reporting across all owned content efforts, with a clear test-and-learn agenda to support continuous content improvement.
• Lead the creative ideation of big-bet campaigns and brand activations, overseeing execution and global rollout.
• Provide strategic guidance and final approval on creative briefs, content concepts, and asset production.
• Set bi-annual content priorities aligned with brand planning and business objectives.
• Establish processes that keep ZURU Toys brands at the forefront of creative trends, platform innovation, and competitor activity while producing at scale.
• Ensure content calendars, storytelling, and platform strategies are aligned across global markets.
• Continuously identify efficient ways to improve the quality and quantity of content production, providing feedback to media partners and supporting the development of Netra.
• Brief and manage external agency partners as relevant, in close collaboration with the Creative and Brand Marketing teams, optimising production investment for best ROI.
• Partner with Brand Marketing to develop annual plans and ideate brand activations and campaigns that support business objectives and big bets.
• Work closely with Local Marketing teams to ensure accurate campaign implementation with appropriate localisation and cultural nuance.

Team Leadership & Development

• As a key leader, you will coach, mentor and develop team members to ensure high performance, creative excellence and operational efficiency, offering constructive feedback and opportunities for growth.
• Set clear expectations and empower team members through strong process, role clarity and creative inspiration.
• Oversee team workflow in line with wider business priorities. 

SKILLS & EXPERIENCE

• 3-5 years experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
• Proven ability to plan and deliver content campaigns end-to-end, from strategy through to optimisation.
• Strong track record in social-first content, particularly TikTok and Instagram, with results in driving growth and engagement.
• Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
• Experience in building and managing social content calendars across multiple channels.
• Hands-on experience in content production (both scrappy and polished), with the ability to scale campaigns and adapt for local audiences.
• Excellent organisation and project management skills, balancing multiple priorities and deadlines.
• Experience mentoring or leading others, fostering collaboration and creativity within a team.
• Confident in using data and insights to test, report, and refine content strategies.
• Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
• Excitement to contribute to our office culture! (this is based in Auckland, New Zealand)